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Marketing and Decision Sciences
Bachelor of Science in Business Administration
Non-Degree
Fire Science
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FSC 300 - Fire Science Administration 3 Credit(s)
This course is designed to introduce the student to modern management concepts and their relevance to the fire service. It will explore the skills and techniques used by competent management in business, government, and voluntary organizations, with emphasis on their linking to fire science. Decision-making, communications, motivation, leadership, stress and time management, among other management principles will be studied in depth. Three lecture hours per week. FSC major requirement.
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FSC 350 - Advanced Arson Detection and Prevention 3 Credit(s)
This course studies the problems and techniques of fire investigation, the chemistry of fire, and combustion properties of selected fuels. Emphasis on modern investigative methods and on the application and assistance of various scientific aids available to the fire investigator. Arson prevention programs, their success and/or failure, will be discussed. Three lecture hours per week. FSC major requirement.
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FSC 360 - Fire Service Law 3 Credit(s)
This course will cover the legal principles that serve as the foundation for proper decision-making and protocol in a fire service organization. Case studies will be used to explain how to avoid problems by learning from the experience of others. Three lecture hours per week.
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FSC 370 - Managing Community Based Fire Prevention Programs 3 Credit(s)
This course provides fundamental information on the organization and management of a community based fire prevention program with emphasis on the fire prevention bureau structure and functions, the local and state code process, the business of fire prevention, budgeting and cost recovery, and public education. Case studies will be used in this course. Three lecture hours per week.
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FSC 380 - Managing the Emergency Scene: Principles and Practices 3 Credit(s)
This course will provide an educational foundation to prepare members of the fire service for the structure and accountability required to assume responsibility at an emergency scene. Emphasis will be on proper decision-making strategies and tactics. An important element of this course is the use of case studies to show the application of theory to real world situations. Three lecture hours per week.
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FSC 520 - Internship in Fire Science 3 Credit(s)
The internship affords students the opportunity to translate theory into practice, to apply and gain knowledge, and to experience directly the operations and functions of a Fire Service agency. This fieldwork may assist students in clarifying their career goals and exploring future employment opportunities. Interns must be available for eight to ten hours per week for fieldwork and regular meetings with the Coordinator of Fire Science. Open only for FSC majors. Prerequisites: FSC 300 , FSC 350 . OM/MIS Department Chairperson.
Management Information Systems
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MIS 201 - Introduction to Information Systems 3 Credit(s)
This course is an introduction to the use of information systems in business organizations. It is designed to provide students with an overview of information systems and development concepts, along with a working knowledge of some of the most popular tools available. Emphasis will be placed on using technology to solve real business problems. Three lecture hours per week. Required of Business Administration majors. Prerequisite: BUS 170 .
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MIS 301 - Principles of Information Systems 3 Credit(s)
This course is an introduction to Management Information Systems. The course provides systematic insight into the problem of identifying an organization’s recurring information requirements. The insight will be focused on the business processes, which facilitate the decision making. Particular emphasis will be given to the analysis of problem situations and the design of attendant information systems necessary to meet these problems. These information systems will cover all current major trends in the information systems field. Three lecture hours per week. Required in the Business Administration Management Information Systems concentration, elective in the Business Administration Operations and Decision Sciences concentration, and open to others by permission of the Department Chairperson. Prerequisite: MIS 201 .
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MIS 310 - Project Management Methods 3 Credit(s)
This course is an introduction to the principles and applications of project management techniques with an emphasis on managerial methods. Topics include project planning, work team design, project estimation techniques, project reporting, identifying and controlling project risks, budgets, and quality assurance. Students will learn to use a project management system in order to practice and apply the above techniques. Three lecture hours per week. Required in the Business Administration Management Information System concentration, elective in Business Administration Operations and Decision Sciences concentration, and open to others by permission of the Department Chairperson. Prerequisite: BUS 170 .
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MIS 410 - Database Management 3 Credit(s)
This course provides students with an opportunity to learn about Database Management Systems (DBMS) with an emphasis on relational databases. Students will learn the database development process, including analysis, design and implementation. Two threads will weave together in the course: one theoretical and general, another practical and specific. Three lecture hours per week. Required in the Business Administration Management Information Systems concentration, elective in the Business Administration Operations and Decision Sciences concentration, and open to other by permission of the Department Chairperson. Prerequisite: MIS 301 .
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MIS 420 - Principles of Networking 3 Credit(s)
This course provides instruction in data communications and computer network definitions, concepts and principles, including (but not limited to): topologies, protocols, switches and routers. Required in the Business Administration Management Information Systems concentration, elective in the Business Administration Operations and Decision Sciences concentration, and open to others by permission of the Department Chairperson. Prerequisite: MIS 301 .
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MIS 485 - Internship in Management Information Systems 3 Credit(s)
An academic work program under the auspices of various business and non-profit organizations in areas directly related to the student’s academic interest in MIS. Minimum commitment: 9 hours per week for the entire semester. Limited to MIS concentration Seniors. Prerequisite: Department of Marketing and Decision Science Chairperson’s approval.
Marketing
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MKT 241N - Principles of Marketing 3 Credit(s)
An introduction to marketing and marketing management through an examination of the overall marketing system. Attention is given to the marketing mix elements of product, price, promotion, and distribution, as well as the research and organization necessary to implement marketing strategy. Cases and projects are used as models for decision-making in marketing strategy. Three lecture hours per week. Required of Business Administration majors and minors and Marketing minors. Not open to students who have received credits for MKT241.
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MKT 305 - Marketing of Services 3 Credit(s)
Service industries are rapidly emerging as the most dominant force in most world economies. This course will focus on the vital importance of service industries such as financial, healthcare, entertainment, tourism, hospitality and automobile services and the role they play in today’s economy. It will build on the basic marketing course by focusing on the strategies and problems specific to service businesses. Three lecture hours per week. Elective for Marketing concentration students, and others with permission of the Department Chairperson. Prerequisite: MKT 241N .
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MKT 320 - Hospitality Marketing and Sales 3 Credit(s)
Application of marketing principles in hotel, restaurant and institutional management settings. Included in this are marketing and sales conventions, clubs, and casinos. Includes the functions, interrelationships and coordination of all hospitality departments and their roles in assuring success of the marketing efforts. Prerequisites: HRI 201 , MKT 241N .
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MKT 342 - Consumer Behavior 3 Credit(s)
This course examines the role of the consumer in the economy. It is designed to integrate the conventional concepts of consumer behavior, psychology, anthropology and sociology with marketing to explain, understand and predict consumer decisions. Three lecture hours per week. Required of Marketing minor Juniors or Seniors. Elective for Marketing concentration Juniors and Seniors, elective for Entrepreneurship Concentration, and others with permission of the Department Chairperson. Prerequisites: MKT 241N , PSY 101 .
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MKT 343 - Advertising 3 Credit(s)
This course deals with the advertising function in marketing. It begins with an explanation of the nature of advertising, its role in the marketing mix and its application to the needs of non-profit institutions as well as commercial enterprise. It introduces the student to advertising budgets and media selection. It identifies target markets through demographics, sociographics and psychographics. It teaches advertising as long range institutional objective rather than a short-term remedy. Three lecture hours per week. Required of Marketing minor Juniors or Seniors. Elective for Marketing concentration Juniors and Seniors and others with permission of Department Chairperson. Prerequisites: MKT 241N , PSY 101 .
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MKT 344 - Retailing 3 Credit(s)
The course studies retail management, retail competition, planning, organizational structure, location, layout, merchandising, and control. Case studies and projects will be used to further the development and understanding of the Retail process. Three lecture hours per week. Elective limited to Marketing concentration and Marketing minor Juniors and Seniors, and others with permission of Department Chairperson. Prerequisite: MKT 241N .
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MKT 345 - Sales Management 3 Credit(s)
This course analyzes the creation, organization, operation, and management of the sales force in its strategic role in the marketing mix. Stress is placed upon the structure of the sales force and the managers’ role in its selection, supervision and evaluation. Case studies and projects are utilized in developing an understanding of the process of sales management. Three lecture hours per week. Prerequisites: MGT 231 , MKT 241N .
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MKT 346 - Sports Marketing 3 Credit(s)
The marketing of sports teams, athletes, and equipment through an examination of the overall marketing system. Attention to the marketing mix elements of product, price, promotion and distribution as well as the research and organization necessary to implement marketing strategy in the sports world. Cases and projects are used as models for decision making in marketing strategy. Three lecture hours per week.
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MKT 347 - Guerrilla Marketing 3 Credit(s)
Guerrilla Marketing is a contemporary approach to marketing and promotion. It applies traditional and novel promotional techniques in creative/non-traditional ways that yield extraordinary results, with modest budgets. This course develops guerrilla marketing perspectives and techniques through reading, illustration and cases. The course focuses on the practical application of key concepts, leading to the development of a Guerrilla Marketing Campaign. Prerequisite: MKT 241N .
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MKT 351N - Business Marketing 3 Credit(s)
A description and evaluation of the major activities involved in the marketing of products and services where other business firms and organizations are the customers. This course will include the analysis of the business market structure, habits and motives of the purchasers, types of products, pricing policies, physical distribution and the decision-making process relevant to marketing business products or services. Three lecture hours per week. Required of Marketing minor, Juniors or Seniors. Elective for Marketing concentration Juniors or Seniors, and others with permission of the Department Chairperson. Not open to students who have received credit for MKT351. Prerequisites: MKT 241N , PSY 101 .
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MKT 360 - Nonprofit Marketing 3 Credit(s)
Nonprofit Marketing surveys the core values of marketing techniques associated with philanthropic and other nonprofit organizations. We will examine the ways in which marketing for nonprofit organizations is different from marketing with a profit motive. Such non-profit organizations include universities, museums, libraries, hospitals, police and fire departments, churches, foundations, political parties, and many more. Three lecture hours per week. Elective for Marketing concentration students, and others with permission of the Department Chairperson. Prerequisites: MKT 241N , MKT 305 .
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MKT 365 - Professional Services Marketing 3 Credit(s)
Professional Services Marketing will address the marketing management process within professional service companies, such as accounting, medical, law. The course will examine topics such as designing effective service offerings and delivery systems, identifying quality determinants, enhancing customer relationship management, implementing quality control procedures and developing promotional approaches. Three lecture hours per week. Elective for Marketing minor and Marketing concentration Juniors and Seniors, and others with permission of Department Chairperson. Prerequisites: MKT 241N and MKT 305 .
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MKT 444N - Marketing Management and Strategy 3 Credit(s)
Application of marketing management and strategic concepts in a case problem and market simulation format. Emphasis on marketing planning, implementation of the marketing mix and utilization of market research information. Three lecture hours per week. Required of Marketing concentration Juniors or Seniors. Limited to Marketing concentration and Marketing minor, Juniors and Seniors, and others with permission of the Department Chairperson. Prerequisites: MKT 241N , ODS 262 , MIS 201 and ACC 106 .
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MKT 445 - International Marketing 3 Credit(s)
The course deals with the ever expanding global market and the unlimited opportunities and challenges. The student participates in the study and application of marketing concepts in the contemporary international environment while examining special problems, issues, goals and decision processes that characterize multinational marketing. The course emphasizes the marketing firm, marketing operations and marketing strategy. Three lecture hours per week. Required of all Marketing concentration and Marketing minor Juniors or Seniors. Prerequisite: MKT 241N .
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MKT 466 - Special Topics in Marketing 3 Credit(s)
An analysis of topics of current interest in the marketing field. Topics vary from term to term. Three lecture hours per week. Prerequisite: MKT 241N or equivalent.
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MKT 485 - Internship in Marketing 3 Credit(s)
An academic work program under the auspices of various business and non-profit organizations in areas directly related to the student’s academic interest in Marketing. Minimum commitment: 18 hours per week for entire semester. Limited to Marketing concentration Seniors. Prerequisite: Department of Marketing Chairperson’s approval.
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MKT 543 - Marketing Research 3 Credit(s)
Introduces tools and techniques of marketing research as an aid to marketing decision making. Covers definitions of research problems, research methodologies, design of research projects, analysis and interpretation of research results. Emphasizes practical aspects of conducting and evaluating marketing research studies. The completed marketing research project report will serve as the senior thesis for Marketing concentration students. Three lecture hours per week. Required of Marketing concentration Seniors. Enrollment limited to Marketing concentration and Marketing minor Seniors, and others by permission of Department Chairperson. Prerequisites: MKT 241N , MIS362 or ODS 262 .
Operations and Decision Sciences
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ODS 262 - Quantitative Analysis 3 Credit(s) Q
This course introduces quantitative analysis applicable in a business setting. The collection, tabulation, representation, presentation, analysis and interpretation of data, as applicable to decision making in such areas as quality control, finance, accounting, marketing, management and research are examined from a descriptive and an inferential perspective. Three lecture hours per week. Not open to students who have received credit for ODS362. Prerequisite: BUS 170 .
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ODS 300 - Principles of Quality Management 3 Credit(s)
An introduction to the theory and practice of quality management, history, terminology, and techniques.The course will integrate the philosophy, techniques, and research in the field. It will consider aspects of quality management in the design, development, manufacture, purchasing, distribution, marketing, servicing, and other operational support functions, both internal and external to the firm. Key principles of quality management to include leadership, strategic planning, human resources, process management, and customer satisfaction will be examined through lectures, case study approach, and industry site visits. Three lecture hours per week. Not open to students who have received credit for MIS440.
Prerequisites: Prerequisites: MIS362 or ODS 262 , MGT 231 or MGT 332 .
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ODS 320 - Managerial Decisions and Risk 3 Credit(s)
An examination of the structuring of business decisions involving uncertainty. Emphasis will be placed on the application of Bayesian Networks and Influence Diagrams as tools to assist in the decision making process. A comprehensive approach to analyzing risk using probability, sensitivity analysis and the psychological aspects of decision making such as framing and grounding will be covered. Three lecture hours per week. Prerequisite: BUS 170
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ODS 333 - Operations and Logistics Management 3 Credit(s)
Management of production and service operations. Design of products, scheduling, dispatching, simplification methods, maintenance, quality and cost control, selection of plant and equipment, and plant layout. Three lecture hours per week. Not open to students who have received credit for ODS433. Required of and limited to Business Administration juniors and seniors. Prerequisite: ACC 106 .
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ODS 340 - Introduction to Business Intelligence 3 Credit(s)
This course introduces students to the technologies, applications and processes for user-centered exploration of data, data relationships and trends used to improve the information about an organization and its competitors for business planning and decision making. This course approaches business intelligence from the managerial perspective and emphasizes Business Intelligence (BI) application and implementation to drive positive business actions. Concepts of performance management, business metrics, data visualization, and the use of technology solutions will be covered. Three lecture hours per week. BUS 170
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ODS 370 - Data Mining 3 Credit(s)
An examination of data mining with emphasis placed on machine learning topics such as classification using Bayesian approaches, Neural Networks, CART, Decision Trees, Regression, Nearest Neighbor and other techniques. Use of bootstrap methods, bagging and boosting will be covered. Data preparation on how to handle missing data and evaluation concepts such as cross validation, ROC and confusion matrices will be covered. Three lecture hours per week. Prerequisite: BUS 170
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ODS 375 - Business Systems Optimization 3 Credit(s)
This course is offered for students who are interested in the multidisciplinary design aspects of complex systems. The focus of this course is on the quantitative aspect of design, analysis and implementation of systems. The objective of the course is to present tools and methodologies for performing system optimization in a multidisciplinary design context. Focus will be equally strong on all three aspects of the problem: (i) the multidisciplinary character of business systems, (ii) design of these complex systems, and (iii) tools for optimization and evaluation. Three lecture hours per week. Prerequisite: BUS 170
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ODS 380 - Simulation and Risk Analysis 3 Credit(s)
This course introduces students to technologies and practices for simulation used to model complex systems. This course covers modeling and simulation principles with applications to complex systems. It covers modeling and risk assessment approaches with a focus on continuous and discrete event simulation. This course surveys applications of simulation for complex systems across a broad range of domains. Three lecture hours per week. Prerequisite: BUS 170
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ODS 467 - Forecasting and Predictive Analytics 3 Credit(s)
An examination of short- and long-term forecasting methods, and their application in planning, decision-making and control. The traditional forecasting methods will be augmented by inclusion of prediction methods such as logistic regression and neural networks. Applications directly related to all subject areas of Business will be covered and software used for forecasting and prediction will be used. Emphasis willl be placed on problem solving, class discussion, and computer application. Three lecture hours per week. Required of Business Administration, ODS Concentration. Not open to students who have received credit for MIS467. Prerequisites: ODS 262 , MAT 108 or MAT 208 .
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ODS 495 - Internship in Operations and Decision Sciences 3 Credit(s)
This course provides students with an opportunity to receive academic credit for supervised professional training and experience in an actual work environment. This Internship is an ongoing seminar between the student, the faculty member and the employment supervisor. It involves a Learning Contract, periodic meetings with the faculty representative, professional experience at a level equivalent to other senior-level courses, and submission of materials as established in the Learning Contract.
Minimum commitment: 12 hours per week for entire semester. Limited to ODS Concentration Juniors and Seniors only.
Prerequisite: Department Chairperson’s approval.
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