Apr 24, 2024  
2017-2018 Undergraduate Catalog 
    
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

Course Descriptions


 

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Management

  
  • ENT 337 Small Business Management

    3 Credit(s)
    This course emphasizes those aspects of management that are uniquely important to small business firms. Topics covered include: the role of small business in today’s economy; the small business owner; business planning and development; forms of ownership; pros and cons of buying an existing business; franchising; finances; purchasing; inventory; risk management; marketing; government regulation and assistance; managing for growth; and the international aspects of small business. Examples of actual business situations are used. Three lecture hours per week.  Not open to students who have received credit for MGT 337, ENT 350  or ENT 350. PrerequisitesMKT 241N , ACC 202 , and either MGT 231  or MGT 332 .
  
  • ENT 350 Introduction to Entrepreneurship

    3 Credit(s)
    Emphasizes those aspects of management that are uniquely important to entrepreneurial ventures. Topics covered include: the role of the entrepreneur in today’s economy; the entrepreneurial personality; the feasibility plan; forms of ownership; pros and cons of starting a business or buying an existing business; franchising, finances; location; purchasing; inventory; risk management; marketing; government regulation and assistance; managing for growth; and the international aspects of entrepreneurial activity.  Examples of actual entrepreneurial and start-up business situations are used.  Three lecture hours per week. Not open to students who have received credit for ENT 337 , MGT 337 or MGT 350. Prerequisites: MKT 241N , ACC 202 , and either MGT 231  or MGT 332 .
  
  • ENT 420 Business Plan Development

    3 Credit(s)
    Business plans convey the aspirations of the entrepreneur in a document.  Writing the business plan is a multi-step process that outlines the prospective opportunity and explains steps the owner or entrepreneur will take to realize his or her aspirations.  The purposes of a business plan include marketing the firm, obtaining financing and other resources, gathering commitments from stakeholders, and identifying the actions the owner/entrepreneur intends to take.  Three lecture hours per week. Not open to students who have received credit for MGT 420. Prerequisite: either ENT 337  or ENT 350 , or permission of Department Chairperson.
  
  • ENT 450 Strategic Entrepreneurship

    3 Credit(s)
    Examines the entrepreneurial process as an organic life cycle from new venture creation to growth and harvest. The approach is both conceptual and pragmatic, and integrates an inner (personal growth) and outer (business ecology awareness) focus. Students will develop a strategic perspective on entrepreneurial businesses, beyond the application of functional planning, but rather crossing boundaries as an interdisciplinary, cross-functional activity. The course is ideal for individuals seeking to start their own businesses, and who wish to learn more about the analytic and creative processes involved in developing their ideas to grow a successful new venture in the global economy. Three lecture hours per week. Prerequisite: either ENT 337  or ENT 350 , or permission of Department Chairperson.
  
  • ENT 485 Internship in Entrepreneurship

    3-6 Credit(s)
    An academic work program under the auspices of various business and non-profit organizations in areas directly related to the student’s academic interest in Entrepreneurship. Number of credit hours will vary with commitment. Must meet departmental requirements and have departmental chairperson’s approval before registration. Limited to Entrepreneurship concentration and minors. Not open for students who have received credit for MGT 485.
  
  • MGT 231 Management Theory and Practice

    3 Credit(s)
    Introduces the principles of management from the viewpoint of the planning, organizing, leading, and controlling functions. Includes consideration of the social, technological, international, and environmental factors affecting management. Examines the management practices of actual organizations as they deal with competition and productivity issues. Makes use of case analysis, student projects, and experiential exercises. Three lecture hours per week.
  
  • MGT 301 Employment Law for Business

    3 Credit(s)
    This course examines modern workplace issues and introduces students to the major employment laws regulating employer and employee conduct. Students will become acquainted with federal and state statutes as well as leading court and agency decisions. Topics covered in the course include: the at-will employment relationship; discrimination in employment, drug and alcohol testing; fair labor standards; safety and health; workers compensation; labor laws. Three lecture hours per week. Limited to junior and senior students. Prerequisites: BUS 252  and either MGT 231  or MGT 332 .
  
  • MGT 320 Career Management and Career Development for Business Students

    3 Credit(s)


    This course prepares undergraduate business student with basic knowledge and skills for transitioning from school to the workplace. Students taking this course will explore their career goals, understand professional expectations, and tailor their strengths to potential employers’ demands. Students taking this course will work on their professional qualifications, combining internal awareness and professionalism with hand-on direction and guidance in resume and cover letter development, research techniques, networking tips, and interviewing skills. Readings, lectures, assessments, small group activities, and practical projects are the pedagogical methods used to meet the course objectives. One lecture hour per week. Business majors and minors only.

    Prerequisite: BUS 170  

  
  • MGT 330 Human Resource Management

    3 Credit(s)
    Focuses on contemporary human resource management practices. Emphasis on both qualitative and quantitative aspects of human resource management including recruitment, selection, performance appraisal, training, compensation, and labor relations. Course work comprises projects, cases, and exercises related to each aspect of human resources. Three lecture hours per week. Not open to students who have received credits for MGT331 or MGT431.
  
  • MGT 332 Organizational Behavior

    3 Credit(s)
    This course deals with all aspects of behavior in and by formal organizations in the field of business. Elements of the social sciences are included in an examination of the research dealing with organizational and administrative problems in business. Activities include case studies, simulations and research with individual and group projects. In addition, the course addresses aspects of corporate culture as it pertains to group dynamics. Three lecture hours per week.
    Prerequisites:  and sophomore status.
  
  • MGT 333 Compensation and Benefits Management

    3 Credit(s)
    This course examines wage, salary, and benefits programs within both profit and non-profit organizations. Those practices, environmental forces, statutes, and managerial philosophies that shape total compensation programs for first line, managerial, and executive employees are explored. Also analyzed are current issues in compensation management and common obstacles to the establishment, administration, and evaluation of compensation programs. Prerequisite: MGT 330 .
  
  • MGT 335 Family Firm Management

    3 Credit(s)
    This course focuses on issues of management of existing small businesses, with particular emphasis on the dynamics of family firms. Specific areas to explore include human relations, communication, leadership, conflict resolution, and strategic management of family owned businesses. Succession and transitioning at entry and later levels play important roles in this experimentally based course. Three lecture hours per week. Prerequisite: ENT 337  or ENT 350 .
  
  • MGT 345 International Human Relations Management

    3 Credit(s)
    This course is for students who are contemplating a career in Human Resources Management. The course presents an overview of the unique challenges to Human Resource Management due to international operations. Topics include strategic human resource planning, international HR policy development, global staffing, performance management, training and development, international compensation and understanding cultural and communications differences that have significant effects on organizations. Prerequisite: MGT 330 .
  
  • MGT 349 Management of Diversity in Organizations

    3 Credit(s) V
    Using a theoretical and practical framework, this course prepares students to enter an increasingly broad workplace in which diversity not only must be accepted but also understood, encouraged, and managed. Using assigned course readings, real-world cases, online research, and challenging exercises, students will learn how to promote and manage diversity. Prerequisite: MGT 330 .
  
  • MGT 375 Corporate Social Responsibility

    3 Credit(s)
    The need for business and society to work together has never been more critical. The course examines a wide range of societal forces that have evolved into an increasingly complex web of social, government and business relationships. Society is changing and raising its expectations for business and government. The existence, power and changing nature of these relationships and expectations require careful and ethical management attention and action. The course focuses on the roles and responsibilities of business in society. Three lecture hours per week. Prerequisite: BUS 170  or BUS 170H .
  
  • MGT 403 Leadership in Management

    3 Credit(s)
    This course explains in depth the historic and contemporary views of effective leadership. Particular emphasis is placed upon situational and contingency theories as well as the impact of the leader’s belief system upon subordinates and the organization. Biographies of particularly effective leaders serve as cases. Leadership skills are presented via appropriate experiential exercises. Three lecture hours per week. Open to Business Administration majors and minors and Management concentrations or minors. Prerequisite: MGT 231  or MGT 332 .
  
  • MGT 415 Employee Training and Development in Organizations

    3 Credit(s)
    Explores the factors involved with planning, implementing, and evaluating training and development programs within organizations as these programs relate to organizational objectives and strategies. This course equips students with the insight, knowledge and tools to understand how to facilitate training’s strategic role, it’s available methods, and the new technologies used in training. Prerequisite: MGT 330 .
  
  • MGT 442 Labor/Management Relations

    3 Credit(s)
    This course surveys the growth and development of the labor movement in the United States. Topics include employer/employee relations, legal/government environment, wage/benefit issues with economic factors, and the process of collective bargaining. Course activities include historical research, projects, case studies, and a collective bargaining simulation. Three lecture hours per week. Not open to students who have received credit for MGT432. Prerequisite: MGT 231  or MGT 332 .
  
  • MGT 444 Change Management

    3 Credit(s)
    Change, both planned and reactive, is a constant in business and life. Managers’ effectiveness with managing change directly correlates with organizational performance. Managers must identify, implement and lead an organization’s changes in mission, vision, organizational values, culture, strategy, resources and performance standards. Managers must also account for external situational characteristics when managing internal change. The course topics include managerial skills specific to managing change, types of change and their respective causes, barriers to change, implementing change, strategies for communicating change, and sustaining change.
    Prerequisites: MGT 332 , Senior status.
  
  • MGT 445 Conflict Resolution and Negotiation Skills for Managers

    3 Credit(s)
    In most team-based organizations, it is necessary for managers to build coalitions among diverse groups of employees, customers, suppliers and other stakeholders. One of the most formidable challenges in maintaining relationships among these groups is dealing with conflict in an effective and outcome-oriented way. Throughout this course, students will learn the necessary skills to approach conflict in a way that produces beneficial results for the individual stakeholders and the organizations involved. Prerequisite: MGT 231  or MGT 332 .
  
  • MGT 471 Management Seminar

    3 Credit(s)
    Management Seminar is designed to provide the Management Concentration senior with in-depth coverage of important and timely topics. In a given semester there may be several related topics covered. Typically, the course will include lectures, discussion and cases of a contemporary nature. Elective for Business Administration Management concentration students. Others admitted with permission of Management Department Chairperson. Prerequisite: MGT 231  or MGT 332 .
  
  • MGT 472 Transnational Management

    3 Credit(s)
    This course is an in-depth study of the motivation for internationalization, organization and strategies of transnational firms and the related management challenges in dealing with cultural and environmental issues, organizational problems in international operations, planning and control, corporate social responsibility and ethics, international and human resource management, and global leadership.  Prerequisites:  ,  ,  , and junior status.
  
  • MGT 473 Advanced Topics in Human Resource Management

    3 Credit(s)
    This course will develop the student’s competence in the core functions of the human resource manager. The course is designed to prepare the student for entry into the field of human resource management in business organizations. The student will learn skills associated with key areas of human resource management; job analysis, employee selection, performance appraisal, compensation, and strategic planning. The student will be exposed to current issues confronted by human resource management practitioners. Prerequisite: MGT 330 .
  
  • MGT 475 Interpersonal Relations for Managers

    3 Credit(s)
    Business relies on establishing and maintaining relationships within and across organizational and national boundaries. The course uses principles of emotional intelligence as the foundation for acquiring and practicing the professional social skills on which relationships rely. The skills include persuading clients, impressing your boss and winning over co-workers. The lessons learned through this course provide knowledge and practical skills essential to successful professional careers. Prerequisite: BUS 170 .
  
  • MGT 480 Hospital and Health Care Administration

    3 Credit(s)
    Introduces a variety of management issues in health care delivery areas and divides them into two broad categories, Behavioral and Control. Behavioral aspects relate to organizational structure, manpower conditions, and exploration of legal, social, and community relations obligations. Control aspects relate to budgetary, quality control, and cost control systems. Limited to Business Administration majors. Prerequisite: MGT 231 .
  
  • MGT 485 Internship in Management

    3-12 Credit(s)
    An academic work program under the auspices of various business and non-profit organizations in areas directly related to the student’s academic interest in Management. Number of credit hours will vary with commitment. Must meet departmental requirements and have departmental chair’s approval on credit hours before registration. May be used to satisfy up to four Management concentration electives. Limited to Management concentration Juniors and Seniors.
  
  • MGT 485 Internship inManagement

    3-12 Credit(s)
    An academic work program under the auspices of various business and non-profit organizations in areas directly related to the student’s academic interest in Management. Number of credit hours will vary with commitment. Must meet departmental requirements and have departmental chair’s approval on credit hours before registration. May be used to satisfy up to four Management concentration electives. Limited  to Management concentration Juniors and Seniors.
  
  • MGT 500 Directed Study in Management

    3 Credit(s)
    Directed Study in Management

Management Information Systems

  
  • MIS 201 Introduction to Information Systems

    3 Credit(s)
    This course is an introduction to the use of information systems in business organizations. It is designed to provide students with an overview of information systems and development concepts, along with a working knowledge of some of the most popular tools available. Emphasis will be placed on using technology to solve real business problems. Three lecture hours per week. Required of Business Administration majors. Prerequisite: BUS 170 .
  
  • MIS 301 Principles of Information Systems

    3 Credit(s)
    This course is an introduction to Management Information Systems. The course provides systematic insight into the problem of identifying an organization’s recurring information requirements. The insight will be focused on the business processes, which facilitate the decision making. Particular emphasis will be given to the analysis of problem situations and the design of attendant information systems necessary to meet these problems. These information systems will cover all current major trends in the information systems field. Three lecture hours per week. Required in the Business Administration Management Information Systems concentration, elective in the Business Administration Operations and Decision Sciences concentration, and open to others by permission of the Department Chairperson. Prerequisite: MIS 201 .
  
  • MIS 305 MIS Special Topics

    3 Credit(s)
    The management information systems field has changed considerably in recent years and it continues to evolve rapidly. This course is designed to cover various topics that are currently important but not covered in regular courses. A sample list of special topics may include business programming, web development, decision support and expert systems, semantic web, social network analysis, global information systems, information security and privacy, information system and social responsibility, and information systems integration. Three credits. Prerequisite:MIS201 .
  
  • MIS 310 Project Management Methods

    3 Credit(s)
    This course is an introduction to the principles and applications of project management techniques with an emphasis on managerial methods. Topics include project planning, work team design, project estimation techniques, project reporting, identifying and controlling project risks, budgets, and quality assurance. Students will learn to use a project management system in order to practice and apply the above techniques. Three lecture hours per week. Required in the Business Administration Management Information System concentration, elective in Business Administration Operations and Decision Sciences concentration, and open to others by permission of the Department Chairperson. Prerequisite: BUS 170 .
  
  • MIS 320 Electronic Commerce

    3 Credit(s)
    This course is designed to familiarize individuals with current and emerging business processes that utilize electronic data transmission technologies including the Internet.  Topics include network and Internet technology for business advantage, enterprise-wide business functions and processes, re-engineering of legacy processes through electronic commerce, and Internet-based business-to-consumer business ventures.  Social, political, and ethical issues associated with electronic commerce are reviewed.  Three lecture hours per week. Not open to students who have received credit for MIS466. Prerequisite: MIS 201 .
  
  • MIS 330 Database Management

    3 Credit(s)
    This course provides students with an opportunity to learn about Database Management Systems (DBMS) with an emphasis on relational databases.  Students will learn the database development process, including analysis, design and implementation.  Two threads will weave together in the course: one theoretical and general, another practical and specific.  Three lecture hours per week.  Required in the Business Administration Management Information Systems concentration, elective in the Business Administration Operations and Decision Sciences concentration, and open to other by permission of the Department Chairperson. Not open to students who have received credit for MIS 410. Prerequisite: MIS201 .
     
  
  • MIS 340 Networks and Security

    3 Credit(s)
    This course provides instruction in data communications and computer network definitions, concepts and principles, including (but not limited to): topologies, protocols, switches and routers.  Required in the Business Administration Management Information Systems concentration and open to others by permission of the Department Chairperson.  Three lecture hours per week.  Not open to students who have received credit for MIS 420. PrerequisiteMIS201 .
     
  
  • MIS 450 Systems Analysis and Design

    3 Credit(s)
    This course covers major issues in the analysis and design of information systems. Topics explored include general systems theory, systems planning, feasibility study, systems development life cycle, managing systems project, requirements modeling, process modeling, data modeling, data design, user interface design, implementation management, systems security, maintenance and support. Three lecture hours per week.
    Prerequisites: Two of the following three courses: MIS 310 , MIS 330, and MIS 340 .
  
  • MIS 485 Internship in Management Information Systems

    3 Credit(s)
    An academic work program under the auspices of various business and non-profit organizations in areas directly related to the student’s academic interest in MIS. Minimum commitment: 9 hours per week for the entire semester. Limited to MIS concentration Seniors. Prerequisite: Department of Marketing and Decision Science Chairperson’s approval.

Marketing

  
  • FYMK 100 First Year Seminar (Marketing)

    3 Credit(s) FYS
    This course will introduce students to the experience of academic exploration that is at the heart of a liberal arts education. Through study of one or more compelling questions or topics in a small seminar setting, students will practice creative and critical thinking and will learn to express themselves effectively and appropriately in a college setting. They will develop relationships and practices that allow them to effectively utilize college resources and become members of a community of learners. The specific topic of the seminar will be developed by individual faculty and will be announced in advance. First year seminars are required for first-year students and transfer students with fewer than 15 credits. Not open to students who have received credit for IDS189 or another first year seminar course.
  
  • MIS 350 System Modeling and Simulation

    3 Credit(s)
    The course provides students with an introduction of the basic concepts, principles, and implementations of modeling, simulation of systems. With a general modeling and simulation foundation, the course emphasizes using agent-based modeling approach for complex systems. The course covers classic models and uses those models as stepping stones for students to learn and to develop their own models and simulations for solving real-world problems. Previous programming background or knowledge is helpful, but not required. Three lecture hours per week. Prerequisite: MIS201 .
  
  • MKT 241N Principles of Marketing

    3 Credit(s)
    An introduction to marketing and marketing management through an examination of the overall marketing system. Attention is given to the marketing mix elements of product, price, promotion, and distribution, as well as the research and organization necessary to implement marketing strategy. Cases and projects are used as models for decision-making in marketing strategy. Three lecture hours per week. Required of Business Administration majors and minors and Marketing minors. Not open to students who have received credits for MKT241.
  
  • MKT 305 Marketing of Services

    3 Credit(s)
    Service industries are rapidly emerging as the most dominant force in most world economies. This course will focus on the vital importance of service industries such as financial, healthcare, entertainment, tourism, hospitality and automobile services and the role they play in today’s economy. It will build on the basic marketing course by focusing on the strategies and problems specific to service businesses. Three lecture hours per week. Elective for Marketing concentration students, and others with permission of the Department Chairperson. Prerequisite: MKT 241N .
  
  • MKT 320 Hospitality Marketing and Sales

    3 Credit(s)
    Application of marketing principles in hotel, restaurant and institutional management settings. Included in this are marketing and sales conventions, clubs, and casinos. Includes the functions, interrelationships and coordination of all hospitality departments and their roles in assuring success of the marketing efforts. Prerequisites: HRI 201 , MKT 241N .
  
  • MKT 342 Consumer Behavior

    3 Credit(s)
    This course examines the role of the consumer in the economy. It is designed to integrate the conventional concepts of consumer behavior, psychology, anthropology and sociology with marketing to explain, understand and predict consumer decisions. Three lecture hours per week. Required of Marketing minor Juniors or Seniors. Elective for Marketing concentration Juniors and Seniors, elective for Entrepreneurship Concentration, and others with permission of the Department Chairperson. Prerequisites: MKT 241N , PSY 101 .
  
  • MKT 343 Advertising

    3 Credit(s)
    This course deals with the advertising function in marketing. It begins with an explanation of the nature of advertising, its role in the marketing mix and its application to the needs of non-profit institutions as well as commercial enterprise. It introduces the student to advertising budgets and media selection. It identifies target markets through demographics, sociographics and psychographics. It teaches advertising as long range institutional objective rather than a short-term remedy. Three lecture hours per week. Required of Marketing minor Juniors or Seniors. Elective for Marketing concentration Juniors and Seniors and others with permission of Department Chairperson. Prerequisites: MKT 241N , PSY 101 .
  
  • MKT 344 Retailing

    3 Credit(s)
    The course studies retail management, retail competition, planning, organizational structure, location, layout, merchandising, and control. Case studies and projects will be used to further the development and understanding of the Retail process. Three lecture hours per week. Elective limited to Marketing concentration and Marketing minor Juniors and Seniors, and others with permission of Department Chairperson. Prerequisite: MKT 241N .
  
  • MKT 345 Sales Management

    3 Credit(s)
    This course analyzes the creation, organization, operation, and management of the sales force in its strategic role in the marketing mix. Stress is placed upon the structure of the sales force and the managers’ role in its selection, supervision and evaluation. Case studies and projects are utilized in developing an understanding of the process of sales management. Three lecture hours per week. Prerequisites: MGT 231 , MKT 241N .
  
  • MKT 346 Sports Marketing

    3 Credit(s)
    The marketing of sports teams, athletes, and equipment through an examination of the overall marketing system. Attention to the marketing mix elements of product, price, promotion and distribution as well as the research and organization necessary to implement marketing strategy in the sports world. Cases and projects are used as models for decision making in marketing strategy. Three lecture hours per week.
  
  • MKT 347 Guerrilla Marketing

    3 Credit(s) W-II
    Guerrilla Marketing is a contemporary approach to marketing and promotion. It applies traditional and novel promotional techniques in creative/non-traditional ways that yield extraordinary results, with modest budgets.  This course develops guerrilla marketing perspectives and techniques through reading, illustration and case studies. Course learning activities include writing assignments and class exercises designed to integrate with students’ service learning experiences. The course focuses on the practical application of key concepts, leading to the development of a Guerrilla Marketing Campaign. Prerequisite: MKT 241N  and W-I course or equivalent.
  
  • MKT 351N Business Marketing

    3 Credit(s)
    A description and evaluation of the major activities involved in the marketing of products and services where other business firms and organizations are the customers. This course will include the analysis of the business market structure, habits and motives of the purchasers, types of products, pricing policies, physical distribution and the decision-making process relevant to marketing business products or services. Three lecture hours per week. Required of Marketing minor, Juniors or Seniors. Elective for Marketing concentration Juniors or Seniors, and others with permission of the Department Chairperson. Not open to students who have received credit for MKT351. Prerequisites: MKT 241N , PSY 101 .
  
  • MKT 360 Nonprofit Marketing

    3 Credit(s)
    Nonprofit Marketing surveys the core values of marketing techniques associated with philanthropic and other nonprofit organizations. We will examine the ways in which marketing for nonprofit organizations is different from marketing with a profit motive. Such non-profit organizations include universities, museums, libraries, hospitals, police and fire departments, churches, foundations, political parties, and many more. Three lecture hours per week. Elective for Marketing concentration students, and others with permission of the Department Chairperson. Prerequisites: MKT 241N , MKT 305 .
  
  • MKT 365 Professional Services Marketing

    3 Credit(s)
    Professional Services Marketing will address the marketing management process within professional service companies, such as accounting, medical, law. The course will examine topics such as designing effective service offerings and delivery systems, identifying quality determinants, enhancing customer relationship management, implementing quality control procedures and developing promotional approaches. Three lecture hours per week. Elective for Marketing minor and Marketing concentration Juniors and Seniors, and others with permission of Department Chairperson. Prerequisites: MKT 241N  and MKT 305 .
  
  • MKT 444N Marketing Management and Strategy

    3 Credit(s)
    Application of marketing management and strategic concepts in a case problem and market simulation format. Emphasis on marketing planning, implementation of the marketing mix and utilization of market research information. Three lecture hours per week. Required of Marketing concentration Juniors or Seniors. Limited to Marketing concentration and Marketing minor, Juniors and Seniors, and others with permission of the Department Chairperson. Prerequisites: MKT 241N , ODS 262 , MIS 201  and ACC 106 .
  
  • MKT 445 International Marketing

    3 Credit(s)
    The course deals with the ever expanding global market and the unlimited opportunities and challenges. The student participates in the study and application of marketing concepts in the contemporary international environment while examining special problems, issues, goals and decision processes that characterize multinational marketing. The course emphasizes the marketing firm, marketing operations and marketing strategy. Three lecture hours per week. Required of all Marketing concentration and Marketing minor Juniors or Seniors. Prerequisite: MKT 241N .
  
  • MKT 466 Special Topics in Marketing

    3 Credit(s)
    An analysis of topics of current interest in the marketing field. Topics vary from term to term. Three lecture hours per week. Prerequisite: MKT 241N  or equivalent.
  
  • MKT 485 Internship in Marketing

    3 Credit(s)
    An academic work program under the auspices of various business and non-profit organizations in areas directly related to the student’s academic interest in Marketing. Minimum commitment: 18 hours per week for entire semester. Limited to Marketing concentration Seniors. Prerequisite: Department of Marketing Chairperson’s approval.
  
  • MKT 543 Marketing Research

    3 Credit(s)
    Introduces tools and techniques of marketing research as an aid to marketing decision making. Covers definitions of research problems, research methodologies, design of research projects, analysis and interpretation of research results. Emphasizes practical aspects of conducting and evaluating marketing research studies. The completed marketing research project report will serve as the senior thesis for Marketing concentration students. Three lecture hours per week. Required of Marketing concentration Seniors. Enrollment limited to Marketing concentration and Marketing minor Seniors, and others by permission of Department Chairperson. Prerequisites: MKT 241N , MIS362 or ODS 262 .

Music

  
  • MUS 091 Recital Attendance

    0 Credit(s)
     

    This course is designed to document the student’s attendance at Music Department events.  Recital Attendance provides the application of the basic principles of critical listening, evaluation of musical performance, audience engagement, scholarly presentations, and research that are addressed in courses in the Music major curriculum.  The pass or fail grade will be based on students attending the required number of department sponsored events each semester.  Sample events earning Music Recital Attendance credits are listed and explained in the Music Department handbook, Music Matters!, which is provided to every Music major at the beginning of each academic year.

  
  • MUS 092 Recital Attendance

    0 Credit(s)


     

     

    This course is designed to document the student’s attendance at Music Department events.  Recital Attendance provides the application of the basic principles of critical listening, evaluation of musical performance, audience engagement, scholarly presentations, and research that are addressed in courses in the Music major curriculum.  The pass or fail grade will be based on students attending the required number of department sponsored events each semester.  Sample events earning Music Recital Attendance credits are listed and explained in the Music Department handbook, Music Matters!, which is provided to every Music major at the beginning of each academic year.

  
  • MUS 093 Recital Attendance

    0 Credit(s)
     

    This course is designed to document the student’s attendance at Music Department events.  Recital Attendance provides the application of the basic principles of critical listening, evaluation of musical performance, audience engagement, scholarly presentations, and research that are addressed in courses in the Music major curriculum.  The pass or fail grade will be based on students attending the required number of department sponsored events each semester.  Sample events earning Music Recital Attendance credits are listed and explained in the Music Department handbook, Music Matters!, which is provided to every Music major at the beginning of each academic year.

  
  • MUS 094 Recital Attendance

    0 Credit(s)
     

    This course is designed to document the student’s attendance at Music Department events.  Recital Attendance provides the application of the basic principles of critical listening, evaluation of musical performance, audience engagement, scholarly presentations, and research that are addressed in courses in the Music major curriculum.  The pass or fail grade will be based on students attending the required number of department sponsored events each semester.  Sample events earning Music Recital Attendance credits are listed and explained in the Music Department handbook, Music Matters!, which is provided to every Music major at the beginning of each academic year.

  
  • MUS 094 Recital Attendance

    0 Credit(s)


     

     

    This course is designed to document the student’s attendance at Music Department events.  Recital Attendance provides the application of the basic principles of critical listening, evaluation of musical performance, audience engagement, scholarly presentations, and research that are addressed in courses in the Music major curriculum.  The pass or fail grade will be based on students attending the required number of department sponsored events each semester.  Sample events earning Music Recital Attendance credits are listed and explained in the Music Department handbook, Music Matters!, which is provided to every Music major at the beginning of each academic year.

  
  • MUS 095 Recital Attendance

    0 Credit(s)
    This course is designed to document the student’s attendance at Music Department events.  Recital Attendance provides the application of the basic principles of critical listening, evaluation of musical performance, audience engagement, scholarly presentations, and research that are addressed in courses in the Music major curriculum.  The pass or fail grade will be based on students attending the required number of department sponsored events each semester.  Sample events earning Music Recital Attendance credits are listed and explained in the Music Department handbook, Music Matters!, which is provided to every Music major at the beginning of each academic year.
  
  • MUS 096 Recital Attendance

    0 Credit(s)


     

     

    This course is designed to document the student’s attendance at Music Department events.  Recital Attendance provides the application of the basic principles of critical listening, evaluation of musical performance, audience engagement, scholarly presentations, and research that are addressed in courses in the Music major curriculum.  The pass or fail grade will be based on students attending the required number of department sponsored events each semester.  Sample events earning Music Recital Attendance credits are listed and explained in the Music Department handbook, Music Matters!, which is provided to every Music major at the beginning of each academic year.

  
  • MUS 097 Recital Attendance

    0 Credit(s)


     

     

    This course is designed to document the student’s attendance at Music Department events.  Recital Attendance provides the application of the basic principles of critical listening, evaluation of musical performance, audience engagement, scholarly presentations, and research that are addressed in courses in the Music major curriculum.  The pass or fail grade will be based on students attending the required number of department sponsored events each semester.  Sample events earning Music Recital Attendance credits are listed and explained in the Music Department handbook, Music Matters!, which is provided to every Music major at the beginning of each academic year.

  
  • MUS 098 Recital Attendance

    0 Credit(s)


     

     

    This course is designed to document the student’s attendance at Music Department events.  Recital Attendance provides the application of the basic principles of critical listening, evaluation of musical performance, audience engagement, scholarly presentations, and research that are addressed in courses in the Music major curriculum.  The pass or fail grade will be based on students attending the required number of department sponsored events each semester.  Sample events earning Music Recital Attendance credits are listed and explained in the Music Department handbook, Music Matters!, which is provided to every Music major at the beginning of each academic year.

  
  • MUS 100 Introduction to Music

    3 Credit(s) DI CEA
    This course explores music of selected periods of Western European culture. Emphasis is placed on how to listen to music. No prior knowledge of music is necessary. Students will be introduced to major composers and music of each period. Discussion will focus on the characteristics of each musical period and how they are reflected in music, the aesthetic qualities of each work discussed, and the lives of the composers and the times in which they lived. Three lecture hours per week. Attendance at performances/concerts outside of class is required. Required in the Music minor.
  
  • MUS 102N Music and Humanities I

    3 Credit(s) DI HP
    A course about music and its relation to Western culture. Class discussion will include music from the earliest civilizations through the Baroque with concurrent developments in art, architecture, literature, and philosophy. No prior knowledge of music is necessary. Attendance at concerts/art exhibits outside of class may be required. Satisfies an elective in the Music minor. Three lecture hours per week. Not open to students who have received credit for MUS102. Offered every Fall semester.
  
  • MUS 103 Music and Humanities II

    3 Credit(s) DI HP
    This course is about music and its relationship to Western culture. Attention is focused on music from the Classical period through the present with concurrent developments in art, architecture, literature, and philosophy. No prior knowledge of music is necessary. Attendance at concerts and/or art exhibits outside of class may be required. Satisfies an elective in the Music minor. Three lecture hours per week. Offered every spring semester. Not open to students who have received credit for MUS113.
  
  • MUS 106N Piano Class I

    3 Credit(s) CEA
    A course designed to develop musicianship through keyboard technique and music literacy. This course is intended for students with no previous piano training. Concert attendance outside of class may be required. Open to all students. Satisfies a skills elective in the Music minor. Meets 150 minutes per week.
  
  • MUS 107 Fundamentals of Ear Training

    1 Credit(s)


    This introductory course in the fundamentals of ear training and sight singing will focus on developing basic melodic, harmonic and rhythmic aural skills through listening, dictation and singing exercises. No previous musical experience is required. Open to all students. Required for all Music Majors who do not achieve a satisfactory grade on the fundamentals portion of the Music Theory Placement Examination. It is strongly recommended to Music Majors that this course be taken concurrently with MUS120 . This course must be passed with a grade of C or better in order to register for MUS132N . Course meets 150 minutes per week. Offered every fall semester.

     

  
  • MUS 109 Popular Music in America

    3 Credit(s) DI CEA
    This course examines some of the principal forms of American Popular music. Combining the study of musical elements and social history, the course enhances a student’s ability to listen and enjoy and also offers an introduction to the place of popular music in American society. Open to all students. Three lecture hours per week. Satisfies an elective in the Music Minor.
  
  • MUS 111N Seminar for Music Majors I

    3 Credit(s)
    This course will explore a variety of topics including Salem State University and the surrounding communities, the music major, musical artistry, and various careers in music including graduate school. Discussions will include music advocacy and leadership, music and the brain, music education and community engagement, and technology’s effect on the music industry. Students will undertake various reading and writing assignments, view videos, attend live concerts both individually and as a class, participate in discussions, and develop a professional portfolio. Attendance at live concerts outside of class is mandatory. This course is required of all Music Majors and meets 2 lecture hours per week. Students should plan to take this course during their first fall semester as a music major. Not open to students who have received credit for MUS 111.
  
  • MUS 112 Introduction to World Music

    3 Credit(s) DI V CEA WC
    This course addresses music as a social phenomenon, inseparable from its cultural context. Therefore, students will study not only a variety of styles and repertoires of music from around the world but also the behaviors, beliefs, and histories of those who make music. Students are encouraged to use the study of music as a tool to analyze broader patterns and dynamics of human activity. Class sessions will consist of a mixture of lecture, discussion and listening/viewing. Open to all students. Satisfies an elective in the Music minor. Concert attendance is required. Students may also be required to do individual or group research projects. Three lecture hours per week.
  
  • MUS 113H Honors Intro to World Music

    3 Credit(s) DI V CEA WC
    This honors course introduces students to the field of ethnomusicology. Students will explore traditional and popular musics from Asia, Africa, the Middle East, Latin America and Oceania, as well as vernacular and diasporic musics in Europe and North America. Concert attendance may be required. Three lecture hours per week. Open to students in the Commonwealth Honors Program and to students with a 3.0 grade point average or higher.
  
  • MUS 114 Introduction to Computers and Music

    3 Credit(s) CEA
    Introduction to Computers and Music will provide students with an overview of the hardware and software used in a variety of areas associated with music production. Students will be introduced to the broad spectrum of ways people create music with technology including, but not limited to MIDI and Digital Audio Workstations (DAW). Basic projects will be created using each technology studied. Three lecture hours per week. A minimum of 3 additional lab hours per week are required. Satifies a requirement in the Music Technology Minor.
  
  • MUS 115 Piano Proficiency

    1 Credit(s)
    This is a course for Music Majors that teaches the fundamental skills required to play the piano. This course helps prepare students for the Piano Proficiency Exam. Music reading and technical skill are emphasized, benefiting the integration of learning throughout the music major, and aiding the acquisition of accompaniment skills. This course meets for 150 minutes per week, may be repeated for credit, but may not be used for credits toward the Music major.
  
  • MUS 117 Listening to Jazz

    3 Credit(s) DI CEA
    A study of the history of jazz from its origins in the early 20th century to the present day. This course traces its development through various styles including Dixieland, swing, bop, modal, free-jazz, and fusion. Satisfies an elective in the Music minor. Course meets three lecture hours per week. Fundamental music reading skills recommended. Concert attendance outside of class may be required. Not open to students who have received credit for MUS 317N.
  
  • MUS 119 Fundamentals of Audio Engineering

    3 Credit(s)
    In Fundamentals of Audio Engineering, students will study the theory and principles of recording analog and digital audio signals. Discussions will explore many aspects of recording from signal source through outputting final mixes. Special emphasis is placed on proper microphone technique, critical listening and signal processing. Three lecture hours per week. A minimum of 3 additional lab hours are required. Satisfies a requirement in the Music Technology Minor.
  
  • MUS 120 Fundamentals of Music

    3 Credit(s) CEA
    An introductory course in the fundamentals of music theory.  It includes basic notation, scales, intervals, and chords.  No previous musical experience is required.  Open to all students. Required for all Music Majors and Music Minors who do not achieve a satisfactory grade on the fundamentals portion of the Music Theory Placement Examination.  Satisfies a music theory requirement for the Music minor. Required for the Music Technology minor. It is strongly recommended that Music Majors take this course concurrently with MUS107 . This course must be passed with a grade of C or better in order to register for MUS132N . Three lecture hours per week. Offered every fall semester.
  
  • MUS 121 Women in Music History

    3 Credit(s) DI V HP


    This course will explore contributions of women in Western and non-Western art and popular music as well as obstacles they faced as composers, patrons and performers. The portrayal of women in opera and musical theater will also be explored. No prior knowledge of music is necessary. Assignments may include listening, reading, writing and group and individual projects. Three lecture hours per week. Attendance at performances/concerts outside of class is required. Satisfies an elective in the music minor.

     

  
  • MUS 122 Ear Training I

    1 Credit(s)


    This course in ear training and sight singing includes interval and chord recognition, rhythmic studies, melodic dictation, and solfege. Required for all Music majors. It is strongly recommended that this course be taken concurrently with MUS132N . Course meets 150 minutes per week. Prerequisites: Required grade of C or better in MUS107  and MUS120 , or a passing grade on the fundamentals portion of the Music Theory Entrance Examination.

     

  
  • MUS 123 World Music Skills Class

    3 Credit(s) CEA WC
    This course teaches basic skills in the performance of varied musical traditions from Asia and Africa. Particular emphasis will be placed on the tabla drum from India, the mbira dza Vadzimu from Zimbabwe, and instruments of the Javanese gamelan orchestra. The course emphasizes both instrumental and vocal skills of non-Western traditions and students will learn primarily through the oral tradition. The course is intended for students who have no previous experience and wish to develop fundamental skills in world music instruments prior to enrolling in performance ensembles and/or applied lessons. Attendance at performances outside of class may be required. Open to all students. Satisfies a skills elective in the music minor. May be repeated for credit with permission of the Department Chairperson.
  
  • MUS 125 Instrumental Music Skills Class

    3 Credit(s) CEA
    This is a course in the fundamentals of playing a musical instrument of the concert band or orchestra (woodwinds, brass, percussion, strings) in a class situation. It is intended for students who have no previous experience and wish to learn how to play an instrument of the orchestra or band prior to enrolling in performance ensembles and /or applied lessons. Open to all students. Satisfies a skills elective in the music minor. Course meets 150 minutes per week. Offered every other year. May be repeated for credit with permission of the Department Chairperson.
  
  • MUS 130 Introduction to Music Therapy

    3 Credit(s) CS
    Introduction to Music Therapy investigates how music can be used to help create positive change in individual physical and emotional health, as well as in society at large. The course provides a historical, theoretical, and clinical basis for defining and understanding music therapy. Various models and approaches to music therapy will be described and applications with different clinical populations will be explored. No music or therapeutic experience is required for enrollment in this course.
  
  • MUS 132N Music Theory I

    3 Credit(s)
    This is the first course in the music theory sequence. Topics include notation, scales, modes, tonality, intervals, chords, figured bass, cadences, non-harmonic tones, and melodic organization. Three lecture hours per week. Required for all Music Majors. It is strongly encouraged that this course be taken concurrently with MUS122. Offered every spring semester.
    Prerequisite: Required grade of C or better in MUS107  and MUS120 , or a passing grade on fundamentals portion of the Music Theory Entrance Examination.
  
  • MUS 135 University Band

    1 Credit(s) CEA
    The University Band is an instrumental ensemble, studying, rehearsing, and performing contemporary and traditional wind band literature. Three rehearsal hours per week. Open to all students with experience playing a band instrument. Satisfies a performance ensemble requirement for Music majors and Music minors. Extra performance hours and adherence to a dress code are required for performances. May be repeated for credit.
  
  • MUS 136N Guitar Class I

    3 Credit(s) CEA
    An introductory course designed to develop music literacy and skills as a guitar player, emphasizing music reading, fingering techniques, and hand position. Basic classical guitar music is the primary repertoire for study. Guitars are provided. Open to all students. Limited enrollment. Concert attendance outside of class will be required. Satisfies a skills elective in the Music minor. Three class hours per week. Class meets 150 minutes per week.
  
  • MUS 140 University Wind Ensemble

    1 Credit(s) CEA
    An instrumental wind/percussion ensemble studying, rehearsing, and performing literature suitable to the group’s instrumentation, including standard wind ensemble repertory. Three rehearsal hours per week. Open to Music majors and Music minors with experience playing traditional woodwind, brass, or percussion instruments, and to others by permission of the Department Chairperson. Satisfies a performance ensemble requirement for Music Majors and Music Minors. Extra performance hours and adherence to a dress code are required for performances. May be repeated for credit.
  
  • MUS 141 Applied Piano I

    1 Credit(s)
    This course provides private study of piano that includes the development of proper technique, repertoire, and other issues related to piano performance. These lessons occur in a one-on-one studio setting and are scheduled by the student in conjunction with the Coordinator of Applied Music and the applied music instructor. A jury performance is required and opportunities for recital performance may be available. May be repeated for credit. Total number of credits in applied music may not exceed 8 credits. Seven hours of individual instruction per semester. Open to Music Majors only.
  
  • MUS 146 Applied Music Composition I

    1 Credit(s)
    This course provides private study in composition. Includes study of major compositional practices of the 20th century and application of these to one’s own work. These lessons occur in a one-on-one studio setting and are scheduled by the student in conjunction with the Coordinator of Applied Music and the applied music instructor. A jury submission is required and opportunities for student recital performance may be available. May be repeated for credit. Total number of credits in applied music may not exceed 8 credits. Seven hours of individual instruction per semester. Open to Music Majors only.
  
  • MUS 150 Concert Band

    1 Credit(s) CEA
    A concert ensemble performing standard concert band repertory of high artistic merit, including masterworks literature. Three rehearsal hours per week. Satisfies a performance ensemble requirement for Music majors and Music minors. Extra performance hours and adherence to a dress code are required for performances. May be repeated for credit. Prerequisite: Successful audition.
  
  • MUS 151 Applied Voice I

    1 Credit(s)
    This course provides private study of voice that includes the development of proper technique, repertoire, and other issues related to vocal performance. These lessons occur in a one-on-one studio setting and are scheduled by the student in conjunction with the Coordinator of Applied Music and the applied music instructor. A jury performance is required and opportunities for student recital performance may be available. May be repeated for credit. Total number of credits in applied music may not exceed 8 credits. Seven hours of individual instruction per semester. Open to Music Majors only.
  
  • MUS 154 Foundations Jazz Ensemble

    1 Credit(s) CEA
    A course that introduces students to the performance of jazz. Students will study and perform music in a variety of styles characteristic of the jazz idiom. It is recommended that students also enroll in MUS 218  concurrently. Open to all students. Satisfies a performance ensemble credit in the Music major and Music minor. Three rehearsal hours per week. May be repeated for credit. This course serves as a prerequisite for MUS 156 . Extra performance hours and adherence to a dress code are require for performances.
  
  • MUS 156 Jazz Band

    1 Credit(s) CEA
    An instrumental organization specializing in learning the style of Big Band Jazz covering various idioms including Blues, Latin, Swing, Jazz/Rock and the New Orleans Style. Auditions for placement may be required. Satisfies a performance ensemble requirement for Music Majors and Music Minors. Students are encouraged to also enroll in   or   concurrently. Three rehearsal hours per week. Extra performance hours, individual practice and adherence to a dress code for performances are required. May be repeated for credit.
  
  • MUS 160 University Chorus

    1 Credit(s) CEA
    A balanced group of singers (soprano, alto, tenor, bass) that prepares choral masterpieces for performance. Open to all students. Satisfies a performance ensemble requirement for Music majors and Music minors. Three rehearsal hours per week. Extra performance hours and adherence to a dress code are required for performances. May be repeated for credit.
  
  • MUS 161 Applied Instrumental Music I

    1 Credit(s)
    This course provides private study of a musical instrument (woodwinds, brass, percussion, guitar, strings, and others) that includes the development of proper technique, repertoire, and other issues related to instrumental performance. These lessons occur in a one-on-one studio setting and are scheduled by the student in conjunction with the Coordinator of Applied Music and the applied music instructor. A jury performance is required and opportunities for student recital performance may be available. May be repeated for credit. Total number of credits in applied music may not exceed 8 credits. Seven hours of individual instruction per semester. Open to Music Majors only.
  
  • MUS 165 Chamber Singers

    1 Credit(s) CEA
    A mixed chorus that studies and performs repertoire for small vocal ensembles. Three rehearsal hours per week. Extra performance hours and adherence to a dress code are required for performances. Satisfies a performance ensemble requirement for Music majors and Music minors. May be repeated for credit. Prerequisites: Successful audition; and MUS 160  or MUS 170  or permission of the Department Chairperson.
  
  • MUS 170 Women’s Chorale

    1 Credit(s) CEA
    A vocal ensemble that studies and performs a wide range of repertoire for female voices. Three hours of rehearsal each week with several performances per semester. Open to all students. May be used to satisfy an ensemble credit for Music majors and Music minors. Extra performance hours and a dress code are required for performances. Course may be repeated for additional credit.
  
  • MUS 175 Chamber Orchestra

    1 Credit(s) CEA
    The Chamber Orchestra is an instrumental ensemble that prepares orchestral repertoire for performance. Students enrolled in the course may also participate in small ensemble rehearsals and performances. Three rehearsal hours per week. Open to all students with experience playing a traditional string, woodwind, brass, or percussion instrument. Pianists are also invited to enroll. Satisfies a performance ensemble requirement for Music majors and Music minors. Extra performance hours and adherence to a dress code are required for performances. May be repeated for credit.
  
  • MUS 180 Instrumental Chamber Ensembles

    1 Credit(s) CEA
    A performance organization of small instrumental groups that prepares literature for performances on and off campus. Minimum of one rehearsal per week in an assigned ensemble. The various ensembles may include woodwinds, brass, percussion and strings. Open to all students. Satisfies a performance ensemble requirement for Music majors and Music minors. Extra performance hours and adherence to a dress code are required for performances. May be repeated for credit.
 

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