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Media & Communication |
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MCO 402 Video Editing 3 Credit(s)
The focus of this course is on the development of knowledge and skills for the recording and editing of materials in digital format. Students will create, record, and edit video footage using the digital camera and editing systems. This course builds on the processes acquired in the prerequisites (COM301/MCO301, Studio Production and COM302/MCO302, Video Field Production). Not open to students who have received credit for MEC451or COM402 Three lecture hours per week.
Prerequisites: COM301 or MCO301 and COM302 or MCO302.
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MCO 410 Direct-to-Consumer Advertising 3 Credit(s)
This course, involving lectures and workshop assignments, will examine the processes for successful direct marketing. Students will be involved in the research, planning, writing and development of direct response newspaper, magazine, radio, and television ads, and of direct mail and mail order packages. Three lecture hours per week. Not open to students who have received credit for COM410.
Prerequisite: COM 321 or MC0321.
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MCO 416 Advertising Campaigns 3 Credit(s)
This course is a practical application of the materials learned in all previously completed Advertising courses. Students will compete in a nationwide student-based advertising competition sponsored by a widely recognized corporate or advertising organization. Through team activities, they will complete all campaign requirements and meet all deadlines. Limited to Senior Media & Communication majors in the Advertising Communications concentration. Senior Advertising Media &Communication minors with permission of Department Chairperson. Three lecture hours per week. Not open to students who have received credit for COM416.
Prerequisite: COM321 or MCO321 permission of Department Chairperson.
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MCO 421 Copywriting for Electronic Media 3 Credit(s) W-III
Using lectures and workshop experiences, this course involves students in the research, writing and editing of radio, television, and online advertising. Students will produce at least one audio and one video advertisement. Projects will be oriented around social marketing topics. Three lecture hours per week plus laboratory work outside of class. Required for Communications majors in the Advertising Communications concentration. Limited to Media & Communications majors and minors. Not open to students who have received credit for COM491.
Prerequisite: COM321 or permission of Department Chairperson.
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MCO 450 Advanced Public Relations Writing 3 Credit(s) W-III
This course will deepen and broaden the traditional and web-based writing skills and knowledge of public relations concentrators. It will provide opportunities for students to move beyond introductory publicity and report writing. The course will cover the writing required for more challenging and complex organizational documents associated with marketing campaigns, issues management, crisis communication, speech writing, op editorials, and emerging social media tactics and tools. Students will explore, produce, and respond to their peer and instructor feedback to correct, refine and prepare them for professional PR writing environments. Three lecture hours or computer workshops per week. Not open to students who have received credit for COM450.
Prerequisites: COM349 or MCO349 and COM351 or MCO351 or permission of Department Chairperson.
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MCO 456 Media Relations and Publicity 3 Credit(s)
This course covers the essential principles and practices of media relations, which is the public relations specialty of creating, developing and maintaining successful professional, publicity-generating relationships with reporters, editors and producers of news across print and electronic media. Students will be required to write media relations-related documents, including pitch letters, media alerts and news releases; additional requirements include feature-story writing development and the ethical framing of problematic news. Limited to Media & Communication majors and minors/Public Relations concentration. Not open to student who have received credit for COM456.
Prerequisites: COM349 or MCO349 and COM351or MCO351.
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MCO 466 Crisis Communication in P.R. 3 Credit(s)
This course covers the essential principles and practices of crisis communication. Crisis communication is the public relations specialty of anticipating, planning, organizing and communicating with the mass media and other organizational stakeholders about organizational crisis. Students will be required to learn the emerging theories guiding the ethics and strategies of crisis communication and to write critical documents, including crisis communication plans, news releases and position statements. Limited to Media & Communication majors with a Public Relations concentration and Media &Communication minors. Not open to students who have received credit for COM466.
Prerequisites: COM349 or MCO349 and COM351 or MCO351 or permission of Department Chairperson.
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MCO 470 Feature Writing 3 Credit(s) W-III
This course teaches students to research, write, and market innovative and dynamic longer stories for newspapers, magazines, and emerging delivery platforms in the digital media. Emphasis will be on how to locate and cultivate sources, conduct in-depth interviews, and pitch and market professional work. Three lecture hours per week. Required of Media & Communication majors in the Journalism concentration. Not open to students who have received credit for COM470.
Prerequisite: A W-I course, plus COM370 or MCO370 or permission of Department Chairperson.
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MCO 472 Health and Medical Journalism 3 Credit(s)
This course is designed for journalism and other Media & Communication majors as well as undergraduates across the college community who are interested in writing for newspapers and magazines on a wide spectrum of health, medical, environmental and biotechnology issues. Topics include disease, wellness, nutrition, mental health, the health professions, drug development, clinical research and environmental activism. Writing assignments, drawn from current health issues, scientific journals and medical conferences, will include journalistically written pieces targeted for newspapers and consumer magazines. Not open to students who have received credit for COM472.
Prerequisite: COM370 or MCO370
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MCO 495 Special Topics in Communications 3 Credit(s)
This seminar will focus on special topics related to the study of Media & Communications. May be repeated for credit (with different topic) with permission of the Department Chairperson. Limited to Media & Communications majors and minors, or with permission of Department Chairperson. Three lecture hours per week.
Prerequisites: A minimum of nine hours of previous coursework in Media & Communications.
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MCO 500 Directed Study in Media & Communications 3 Credit(s)
Independent projects for Media & Communication majors under the supervision of a member of the Media & Communication faculty. Open only to Junior or Senior Media & Communication majors. Permission of the Department Chairperson is required.
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MCO 501 Practicum in Print and Digital Journalism 3 Credit(s)
Students will research, write, edit, and produce print and/or digital news and feature articles for on and/or off-campus news publications. Under the terms of a practicum contract with a supervising faculty member, students will meet with the faculty member by arrangement. Emphasis will be on creating articles in a combination of print, online, photographic, audio and video formats, and working to have those articles published. Students will be expected to pitch stories for publication using query letters, demonstrate an understanding of niche markets, and be familiar with other elements of freelance writing. Limited to Media & Communication majors and minors. Not open to students who have received credit for COM501.
Prerequisites: COM370 or MCO370.
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MCO 502 Media & Communication Technology Practicum 3 Credit(s)
This practicum will be limited to ten students, accepted upon approval of the instructor. It is an opportunity for students to build their computer application skills and portfolios while working on campus for the Media & Communication Department and being assigned to actual projects from the College and from the community. Students spend eight hours a week in class and seven hours a week in the lab assisting students and faculty, completing a variety of projects, and developing their own computer production skill set. Limited to Media & Communication majors and minors. Not open to students who have received credit for COM502.
Prerequisites: Completion of all 300-level Media & Communication courses required of Media & Communication majors and permission of the Department Chairperson.
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MCO 503 Media & Communication Portfolio Seminar 3 Credit(s)
This capstone course will focus both on helping students reflect on and critique their body of work in the major and assisting them in the formation of their professional identities. Using materials gathered from current and previous class assignments, publications, and internships, students will create a professional portfolio suitable for presentation at job interviews in the communications industry. Three lecture hours per week. Required for B.S.in Media & Communication. Not open to students who have received credit for COM503. Limited to Media & Communication majors.
Prerequisite: Permission of Department Chairperson required.
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MCO 504 Critical Analysis of Media and Culture 3 Credit(s) W-III
This course offers an in-depth exploration of critical approaches to analyzing media texts, such as television programs, advertisements, and films, drawing upon a range of critical theories and methods. Students will learn varied communication styles and formats with which they can critically analyze media texts’ cultural significance and advocate for social change. Three lecture hours per week.
Prerequisites: Completion of either COM 206 COM 304 or MCO 304; W-II course; and permission of department chair. Juniors and seniors only.
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MCO 505 Internship in Media & Communication 3 Credit(s)
A program designed to provide on-the-job experience and training in communication and media, tailored to the student’s area of interest. Through this field experience, the student explores career options, gains practical experience and skills, and makes contacts with potential employers. In addition to working at the internship site, the student will complete a series of assignments related to the internship experience. This course may be repeated for additional credit, but the total number of internship credits may not exceed 12. A total of 7-12 credits simultaneously may be taken rarely and only in close consultation with the department chair.
Prerequisites: Limited to Media & Communication majors and minors and permission of Department Chairperson required.
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MCO 506 Independent Research In Media Studies 3 Credit(s)
This course provides students with the opportunity to conduct an independent research project in an area of special interest in the field of Media Studies. The course is subject to the availability of a faculty member with expertise in the students area of interest. The supervising faculty member will serve as the research director and meet regularly with the student. Designed to accommodate one or two semester projects, the course allows the student to earn up to 6 credit hours by enrolling for two semesters. Only three of those credits can be counted as the Major Capstone Course. The course is developed collaboratively between professor and student so that it may be tailored to the individual students interest. Limited to Juniors and Seniors in the Media Studies Concentration.
Prerequisites: COM300 or MCO300 and permission of department chairperson.
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MCO 507 Experiential Learning in Advertising 3 Credit(s)
This lecture and laboratory course involves hands-on work with clients from small businesses and non-profit organizations. Students collaborate to assist clients with their creative needs. Students analyze their team’s creative process, and how it was affected by marketing, media, and creative considerations, as well as legal and ethical issues. This culminates in student-written case studies supported by a portfolio of work completed for the client. Three lecture hours per week. Limited to Media & Communication majors concentrating in Advertising, or others, with permission of Department Chairperson. Limited to 10 students per semester. Not open to students who have completed COM412 or COM507.
Prerequisites: Completion of all required 400-level Media & Communication courses.
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MCO 508 Travel and Study Seminar 3-6 Credit(s)
In this study and travel course, students and faculty travel on a research trip to a location or set of locations appropriate to the course topic. The destination may be within the U.S. or an international destination. The topic varies. Variable credit (3-6 credits). May be repeated for credit with permission of Department Chairperson. Lab fee.
Prerequisite: COM100 or MCO100 or COM201 or MCO201
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MCO 510 Experiential Learning in Public Relations 3 Credit(s)
This course will provide students with the opportunity to work directly in public relations teams with real-world clients to analyze the communications needs of organizations and apply the principles of Public Relations to develop effective client relationships and deliver traditional and emerging social media materials and tools as agreed upon by teams, clients and instructors. Three lecture hours per week. Limited to Media & Communications majors concentrating in PR, or others with permission of Department Chairperson. Limited to 10 students per semester. Not open to students who have taken COM455 or COM510.
Prerequisites: Completion of all required 400-level Media & Communication courses.
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MEC 500 Directed Study in Media Communications 3 Credit(s)
This course provides a guided opportunity for advanced students to pursue independent research or individualized projects in depth under the guidance of an assigned faculty advisor. The research project/activity must be approved by the Department Chairperson and meet the Department requirements.
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Management |
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ENT 220 Entrepreneurship for Non-Business Majors 3 Credit(s)
Entrepreneurship for Non-Business Majors and Entrepreneurship minors is designed to assist students majoring in Arts & Sciences, Education and Human Services to obtain the knowledge base and business skill set to prepare them to open their own small businesses. Topics to be covered include idea generation and opportunity analysis, competitive analysis, development of competitive advantages, building a customer base, cash flow statements and budgets, legal foundations and basics of contracts, financing, production management, basic human resource management, marketing, pricing, ratio analysis, buying a business or franchising, harvest and exit. This course involves hands-on, problem based learning with real world scenarios and exercises. Students will be challenged to find solutions to problems as seen through the various roles of business owner, marketer, and financial analyst. Limited to non-business majors and entrepreneurial minors. Not open to students who have received credit for MGT 220. Three lecture hours per week.
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ENT 337 Small Business Management 3 Credit(s)
This course emphasizes those aspects of management that are uniquely important to small business firms. Topics covered include: the role of small business in today’s economy; the small business owner; business planning and development; forms of ownership; pros and cons of buying an existing business; franchising; finances; purchasing; inventory; risk management; marketing; government regulation and assistance; managing for growth; and the international aspects of small business. Examples of actual business situations are used. Three lecture hours per week. Not open to students who have received credit for MGT 337, ENT 350 or ENT 350. Prerequisites: MKT 241N , ACC 202 , and either MGT 231 or MGT 332 .
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ENT 350 Introduction to Entrepreneurship 3 Credit(s)
Emphasizes those aspects of management that are uniquely important to entrepreneurial ventures. Topics covered include: the role of the entrepreneur in today’s economy; the entrepreneurial personality; the feasibility plan; forms of ownership; pros and cons of starting a business or buying an existing business; franchising, finances; location; purchasing; inventory; risk management; marketing; government regulation and assistance; managing for growth; and the international aspects of entrepreneurial activity. Examples of actual entrepreneurial and start-up business situations are used. Three lecture hours per week. Not open to students who have received credit for ENT 337 , MGT 337 or MGT 350. Prerequisites: MKT 241N , ACC 202 , and either MGT 231 or MGT 332 .
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ENT 420 Business Plan Development 3 Credit(s)
Business plans convey the aspirations of the entrepreneur in a document. Writing the business plan is a multi-step process that outlines the prospective opportunity and explains steps the owner or entrepreneur will take to realize his or her aspirations. The purposes of a business plan include marketing the firm, obtaining financing and other resources, gathering commitments from stakeholders, and identifying the actions the owner/entrepreneur intends to take. Three lecture hours per week. Not open to students who have received credit for MGT 420. Prerequisite: either ENT 337 or ENT 350 , or permission of Department Chairperson.
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ENT 450 Strategic Entrepreneurship 3 Credit(s)
Examines the entrepreneurial process as an organic life cycle from new venture creation to growth and harvest. The approach is both conceptual and pragmatic, and integrates an inner (personal growth) and outer (business ecology awareness) focus. Students will develop a strategic perspective on entrepreneurial businesses, beyond the application of functional planning, but rather crossing boundaries as an interdisciplinary, cross-functional activity. The course is ideal for individuals seeking to start their own businesses, and who wish to learn more about the analytic and creative processes involved in developing their ideas to grow a successful new venture in the global economy. Three lecture hours per week. Prerequisite: either ENT 337 or ENT 350 , or permission of Department Chairperson.
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ENT 485 Internship in Entrepreneurship 3-6 Credit(s)
An academic work program under the auspices of various business and non-profit organizations in areas directly related to the student’s academic interest in Entrepreneurship. Number of credit hours will vary with commitment. Must meet departmental requirements and have departmental chairperson’s approval before registration. Limited to Entrepreneurship concentration and minors. Not open for students who have received credit for MGT 485.
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MGT 231 Management Theory and Practice 3 Credit(s)
Introduces the principles of management from the viewpoint of the planning, organizing, leading, and controlling functions. Includes consideration of the social, technological, international, and environmental factors affecting management. Examines the management practices of actual organizations as they deal with competition and productivity issues. Makes use of case analysis, student projects, and experiential exercises. Three lecture hours per week.
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MGT 301 Employment Law for Business 3 Credit(s)
This course examines modern workplace issues and introduces students to the major employment laws regulating employer and employee conduct. Students will become acquainted with federal and state statutes as well as leading court and agency decisions. Topics covered in the course include: the at-will employment relationship; discrimination in employment, drug and alcohol testing; fair labor standards; safety and health; workers compensation; labor laws. Three lecture hours per week. Limited to junior and senior students. Prerequisites: BUS 252 and either MGT 231 or MGT 332 .
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MGT 320 Career Management and Career Development for Business Students 3 Credit(s)
This course prepares undergraduate business student with basic knowledge and skills for transitioning from school to the workplace. Students taking this course will explore their career goals, understand professional expectations, and tailor their strengths to potential employers’ demands. Students taking this course will work on their professional qualifications, combining internal awareness and professionalism with hand-on direction and guidance in resume and cover letter development, research techniques, networking tips, and interviewing skills. Readings, lectures, assessments, small group activities, and practical projects are the pedagogical methods used to meet the course objectives. One lecture hour per week. Business majors and minors only.
Prerequisite: BUS 170
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MGT 330 Human Resource Management 3 Credit(s)
Focuses on contemporary human resource management practices. Emphasis on both qualitative and quantitative aspects of human resource management including recruitment, selection, performance appraisal, training, compensation, and labor relations. Course work comprises projects, cases, and exercises related to each aspect of human resources. Three lecture hours per week. Not open to students who have received credits for MGT331 or MGT431.
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MGT 332 Organizational Behavior 3 Credit(s)
This course deals with all aspects of behavior in and by formal organizations in the field of business. Elements of the social sciences are included in an examination of the research dealing with organizational and administrative problems in business. Activities include case studies, simulations and research with individual and group projects. In addition, the course addresses aspects of corporate culture as it pertains to group dynamics. Three lecture hours per week.
Prerequisites: and sophomore status.
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MGT 333 Compensation and Benefits Management 3 Credit(s)
This course examines wage, salary, and benefits programs within both profit and non-profit organizations. Those practices, environmental forces, statutes, and managerial philosophies that shape total compensation programs for first line, managerial, and executive employees are explored. Also analyzed are current issues in compensation management and common obstacles to the establishment, administration, and evaluation of compensation programs. Prerequisite: MGT 330 .
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MGT 335 Family Firm Management 3 Credit(s)
This course focuses on issues of management of existing small businesses, with particular emphasis on the dynamics of family firms. Specific areas to explore include human relations, communication, leadership, conflict resolution, and strategic management of family owned businesses. Succession and transitioning at entry and later levels play important roles in this experimentally based course. Three lecture hours per week. Prerequisite: ENT 337 or ENT 350 .
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MGT 345 International Human Relations Management 3 Credit(s)
This course is for students who are contemplating a career in Human Resources Management. The course presents an overview of the unique challenges to Human Resource Management due to international operations. Topics include strategic human resource planning, international HR policy development, global staffing, performance management, training and development, international compensation and understanding cultural and communications differences that have significant effects on organizations. Prerequisite: MGT 330 .
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MGT 349 Management of Diversity in Organizations 3 Credit(s) V
Using a theoretical and practical framework, this course prepares students to enter an increasingly broad workplace in which diversity not only must be accepted but also understood, encouraged, and managed. Using assigned course readings, real-world cases, online research, and challenging exercises, students will learn how to promote and manage diversity. Prerequisite: MGT 330 .
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MGT 375 Corporate Social Responsibility 3 Credit(s)
The need for business and society to work together has never been more critical. The course examines a wide range of societal forces that have evolved into an increasingly complex web of social, government and business relationships. Society is changing and raising its expectations for business and government. The existence, power and changing nature of these relationships and expectations require careful and ethical management attention and action. The course focuses on the roles and responsibilities of business in society. Three lecture hours per week. Prerequisite: BUS 170 or BUS 170H .
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MGT 403 Leadership in Management 3 Credit(s)
This course explains in depth the historic and contemporary views of effective leadership. Particular emphasis is placed upon situational and contingency theories as well as the impact of the leader’s belief system upon subordinates and the organization. Biographies of particularly effective leaders serve as cases. Leadership skills are presented via appropriate experiential exercises. Three lecture hours per week. Open to Business Administration majors and minors and Management concentrations or minors. Prerequisite: MGT 231 or MGT 332 .
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MGT 415 Employee Training and Development in Organizations 3 Credit(s)
Explores the factors involved with planning, implementing, and evaluating training and development programs within organizations as these programs relate to organizational objectives and strategies. This course equips students with the insight, knowledge and tools to understand how to facilitate training’s strategic role, it’s available methods, and the new technologies used in training. Prerequisite: MGT 330 .
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MGT 442 Labor/Management Relations 3 Credit(s)
This course surveys the growth and development of the labor movement in the United States. Topics include employer/employee relations, legal/government environment, wage/benefit issues with economic factors, and the process of collective bargaining. Course activities include historical research, projects, case studies, and a collective bargaining simulation. Three lecture hours per week. Not open to students who have received credit for MGT432. Prerequisite: MGT 231 or MGT 332 .
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MGT 444 Change Management 3 Credit(s)
Change, both planned and reactive, is a constant in business and life. Managers’ effectiveness with managing change directly correlates with organizational performance. Managers must identify, implement and lead an organization’s changes in mission, vision, organizational values, culture, strategy, resources and performance standards. Managers must also account for external situational characteristics when managing internal change. The course topics include managerial skills specific to managing change, types of change and their respective causes, barriers to change, implementing change, strategies for communicating change, and sustaining change.
Prerequisites: MGT 332 , Senior status.
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MGT 445 Conflict Resolution and Negotiation Skills for Managers 3 Credit(s)
In most team-based organizations, it is necessary for managers to build coalitions among diverse groups of employees, customers, suppliers and other stakeholders. One of the most formidable challenges in maintaining relationships among these groups is dealing with conflict in an effective and outcome-oriented way. Throughout this course, students will learn the necessary skills to approach conflict in a way that produces beneficial results for the individual stakeholders and the organizations involved. Prerequisite: MGT 231 or MGT 332 .
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MGT 471 Management Seminar 3 Credit(s)
Management Seminar is designed to provide the Management Concentration senior with in-depth coverage of important and timely topics. In a given semester there may be several related topics covered. Typically, the course will include lectures, discussion and cases of a contemporary nature. Elective for Business Administration Management concentration students. Others admitted with permission of Management Department Chairperson. Prerequisite: MGT 231 or MGT 332 .
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MGT 472 Transnational Management 3 Credit(s)
This course is an in-depth study of the motivation for internationalization, organization and strategies of transnational firms and the related management challenges in dealing with cultural and environmental issues, organizational problems in international operations, planning and control, corporate social responsibility and ethics, international and human resource management, and global leadership. Prerequisites: , , , and junior status.
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MGT 473 Advanced Topics in Human Resource Management 3 Credit(s)
This course will develop the student’s competence in the core functions of the human resource manager. The course is designed to prepare the student for entry into the field of human resource management in business organizations. The student will learn skills associated with key areas of human resource management; job analysis, employee selection, performance appraisal, compensation, and strategic planning. The student will be exposed to current issues confronted by human resource management practitioners. Prerequisite: MGT 330 .
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MGT 475 Interpersonal Relations for Managers 3 Credit(s)
Business relies on establishing and maintaining relationships within and across organizational and national boundaries. The course uses principles of emotional intelligence as the foundation for acquiring and practicing the professional social skills on which relationships rely. The skills include persuading clients, impressing your boss and winning over co-workers. The lessons learned through this course provide knowledge and practical skills essential to successful professional careers. Prerequisite: BUS 170 .
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MGT 480 Hospital and Health Care Administration 3 Credit(s)
Introduces a variety of management issues in health care delivery areas and divides them into two broad categories, Behavioral and Control. Behavioral aspects relate to organizational structure, manpower conditions, and exploration of legal, social, and community relations obligations. Control aspects relate to budgetary, quality control, and cost control systems. Limited to Business Administration majors. Prerequisite: MGT 231 .
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MGT 485 Internship in Management 3-12 Credit(s)
An academic work program under the auspices of various business and non-profit organizations in areas directly related to the student’s academic interest in Management. Number of credit hours will vary with commitment. Must meet departmental requirements and have departmental chair’s approval on credit hours before registration. May be used to satisfy up to four Management concentration electives. Limited to Management concentration Juniors and Seniors.
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MGT 485 Internship inManagement 3-12 Credit(s)
An academic work program under the auspices of various business and non-profit organizations in areas directly related to the student’s academic interest in Management. Number of credit hours will vary with commitment. Must meet departmental requirements and have departmental chair’s approval on credit hours before registration. May be used to satisfy up to four Management concentration electives. Limited to Management concentration Juniors and Seniors.
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MGT 500 Directed Study in Management 3 Credit(s)
Directed Study in Management
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Management Information Systems |
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MIS 201 Introduction to Information Systems 3 Credit(s)
This course is an introduction to the use of information systems in business organizations. It is designed to provide students with an overview of information systems and development concepts, along with a working knowledge of some of the most popular tools available. Emphasis will be placed on using technology to solve real business problems. Three lecture hours per week. Required of Business Administration majors. Prerequisite: BUS 170 .
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MIS 301 Principles of Information Systems 3 Credit(s)
This course is an introduction to Management Information Systems. The course provides systematic insight into the problem of identifying an organization’s recurring information requirements. The insight will be focused on the business processes, which facilitate the decision making. Particular emphasis will be given to the analysis of problem situations and the design of attendant information systems necessary to meet these problems. These information systems will cover all current major trends in the information systems field. Three lecture hours per week. Required in the Business Administration Management Information Systems concentration, elective in the Business Administration Operations and Decision Sciences concentration, and open to others by permission of the Department Chairperson. Prerequisite: MIS 201 .
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MIS 305 MIS Special Topics 3 Credit(s)
The management information systems field has changed considerably in recent years and it continues to evolve rapidly. This course is designed to cover various topics that are currently important but not covered in regular courses. A sample list of special topics may include business programming, web development, decision support and expert systems, semantic web, social network analysis, global information systems, information security and privacy, information system and social responsibility, and information systems integration. Three credits. Prerequisite:MIS201 .
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MIS 310 Project Management Methods 3 Credit(s)
This course is an introduction to the principles and applications of project management techniques with an emphasis on managerial methods. Topics include project planning, work team design, project estimation techniques, project reporting, identifying and controlling project risks, budgets, and quality assurance. Students will learn to use a project management system in order to practice and apply the above techniques. Three lecture hours per week. Required in the Business Administration Management Information System concentration, elective in Business Administration Operations and Decision Sciences concentration, and open to others by permission of the Department Chairperson. Prerequisite: BUS 170 .
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MIS 320 Electronic Commerce 3 Credit(s)
This course is designed to familiarize individuals with current and emerging business processes that utilize electronic data transmission technologies including the Internet. Topics include network and Internet technology for business advantage, enterprise-wide business functions and processes, re-engineering of legacy processes through electronic commerce, and Internet-based business-to-consumer business ventures. Social, political, and ethical issues associated with electronic commerce are reviewed. Three lecture hours per week. Not open to students who have received credit for MIS466. Prerequisite: MIS 201 .
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MIS 330 Database Management 3 Credit(s)
This course provides students with an opportunity to learn about Database Management Systems (DBMS) with an emphasis on relational databases. Students will learn the database development process, including analysis, design and implementation. Two threads will weave together in the course: one theoretical and general, another practical and specific. Three lecture hours per week. Required in the Business Administration Management Information Systems concentration, elective in the Business Administration Operations and Decision Sciences concentration, and open to other by permission of the Department Chairperson. Not open to students who have received credit for MIS 410. Prerequisite: MIS201 .
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MIS 340 Networks and Security 3 Credit(s)
This course provides instruction in data communications and computer network definitions, concepts and principles, including (but not limited to): topologies, protocols, switches and routers. Required in the Business Administration Management Information Systems concentration and open to others by permission of the Department Chairperson. Three lecture hours per week. Not open to students who have received credit for MIS 420. Prerequisite: MIS201 .
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MIS 450 Systems Analysis and Design 3 Credit(s)
This course covers major issues in the analysis and design of information systems. Topics explored include general systems theory, systems planning, feasibility study, systems development life cycle, managing systems project, requirements modeling, process modeling, data modeling, data design, user interface design, implementation management, systems security, maintenance and support. Three lecture hours per week.
Prerequisites: Two of the following three courses: MIS 310 , MIS 330, and MIS 340 .
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MIS 485 Internship in Management Information Systems 3 Credit(s)
An academic work program under the auspices of various business and non-profit organizations in areas directly related to the student’s academic interest in MIS. Minimum commitment: 9 hours per week for the entire semester. Limited to MIS concentration Seniors. Prerequisite: Department of Marketing and Decision Science Chairperson’s approval.
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Marketing |
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FYMK 100 First Year Seminar (Marketing) 3 Credit(s) FYS
This course will introduce students to the experience of academic exploration that is at the heart of a liberal arts education. Through study of one or more compelling questions or topics in a small seminar setting, students will practice creative and critical thinking and will learn to express themselves effectively and appropriately in a college setting. They will develop relationships and practices that allow them to effectively utilize college resources and become members of a community of learners. The specific topic of the seminar will be developed by individual faculty and will be announced in advance. First year seminars are required for first-year students and transfer students with fewer than 15 credits. Not open to students who have received credit for IDS189 or another first year seminar course.
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MIS 350 System Modeling and Simulation 3 Credit(s)
The course provides students with an introduction of the basic concepts, principles, and implementations of modeling, simulation of systems. With a general modeling and simulation foundation, the course emphasizes using agent-based modeling approach for complex systems. The course covers classic models and uses those models as stepping stones for students to learn and to develop their own models and simulations for solving real-world problems. Previous programming background or knowledge is helpful, but not required. Three lecture hours per week. Prerequisite: MIS201 .
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MKT 241N Principles of Marketing 3 Credit(s)
An introduction to marketing and marketing management through an examination of the overall marketing system. Attention is given to the marketing mix elements of product, price, promotion, and distribution, as well as the research and organization necessary to implement marketing strategy. Cases and projects are used as models for decision-making in marketing strategy. Three lecture hours per week. Required of Business Administration majors and minors and Marketing minors. Not open to students who have received credits for MKT241.
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MKT 305 Marketing of Services 3 Credit(s)
Service industries are rapidly emerging as the most dominant force in most world economies. This course will focus on the vital importance of service industries such as financial, healthcare, entertainment, tourism, hospitality and automobile services and the role they play in today’s economy. It will build on the basic marketing course by focusing on the strategies and problems specific to service businesses. Three lecture hours per week. Elective for Marketing concentration students, and others with permission of the Department Chairperson. Prerequisite: MKT 241N .
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MKT 320 Hospitality Marketing and Sales 3 Credit(s)
Application of marketing principles in hotel, restaurant and institutional management settings. Included in this are marketing and sales conventions, clubs, and casinos. Includes the functions, interrelationships and coordination of all hospitality departments and their roles in assuring success of the marketing efforts. Prerequisites: HRI 201 , MKT 241N .
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MKT 342 Consumer Behavior 3 Credit(s)
This course examines the role of the consumer in the economy. It is designed to integrate the conventional concepts of consumer behavior, psychology, anthropology and sociology with marketing to explain, understand and predict consumer decisions. Three lecture hours per week. Required of Marketing minor Juniors or Seniors. Elective for Marketing concentration Juniors and Seniors, elective for Entrepreneurship Concentration, and others with permission of the Department Chairperson. Prerequisites: MKT 241N , PSY 101 .
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MKT 343 Advertising 3 Credit(s)
This course deals with the advertising function in marketing. It begins with an explanation of the nature of advertising, its role in the marketing mix and its application to the needs of non-profit institutions as well as commercial enterprise. It introduces the student to advertising budgets and media selection. It identifies target markets through demographics, sociographics and psychographics. It teaches advertising as long range institutional objective rather than a short-term remedy. Three lecture hours per week. Required of Marketing minor Juniors or Seniors. Elective for Marketing concentration Juniors and Seniors and others with permission of Department Chairperson. Prerequisites: MKT 241N , PSY 101 .
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MKT 344 Retailing 3 Credit(s)
The course studies retail management, retail competition, planning, organizational structure, location, layout, merchandising, and control. Case studies and projects will be used to further the development and understanding of the Retail process. Three lecture hours per week. Elective limited to Marketing concentration and Marketing minor Juniors and Seniors, and others with permission of Department Chairperson. Prerequisite: MKT 241N .
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MKT 345 Sales Management 3 Credit(s)
This course analyzes the creation, organization, operation, and management of the sales force in its strategic role in the marketing mix. Stress is placed upon the structure of the sales force and the managers’ role in its selection, supervision and evaluation. Case studies and projects are utilized in developing an understanding of the process of sales management. Three lecture hours per week. Prerequisites: MGT 231 , MKT 241N .
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MKT 346 Sports Marketing 3 Credit(s)
The marketing of sports teams, athletes, and equipment through an examination of the overall marketing system. Attention to the marketing mix elements of product, price, promotion and distribution as well as the research and organization necessary to implement marketing strategy in the sports world. Cases and projects are used as models for decision making in marketing strategy. Three lecture hours per week.
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MKT 347 Guerrilla Marketing 3 Credit(s) W-II
Guerrilla Marketing is a contemporary approach to marketing and promotion. It applies traditional and novel promotional techniques in creative/non-traditional ways that yield extraordinary results, with modest budgets. This course develops guerrilla marketing perspectives and techniques through reading, illustration and case studies. Course learning activities include writing assignments and class exercises designed to integrate with students’ service learning experiences. The course focuses on the practical application of key concepts, leading to the development of a Guerrilla Marketing Campaign. Prerequisite: MKT 241N and W-I course or equivalent.
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MKT 351N Business Marketing 3 Credit(s)
A description and evaluation of the major activities involved in the marketing of products and services where other business firms and organizations are the customers. This course will include the analysis of the business market structure, habits and motives of the purchasers, types of products, pricing policies, physical distribution and the decision-making process relevant to marketing business products or services. Three lecture hours per week. Required of Marketing minor, Juniors or Seniors. Elective for Marketing concentration Juniors or Seniors, and others with permission of the Department Chairperson. Not open to students who have received credit for MKT351. Prerequisites: MKT 241N , PSY 101 .
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MKT 360 Nonprofit Marketing 3 Credit(s)
Nonprofit Marketing surveys the core values of marketing techniques associated with philanthropic and other nonprofit organizations. We will examine the ways in which marketing for nonprofit organizations is different from marketing with a profit motive. Such non-profit organizations include universities, museums, libraries, hospitals, police and fire departments, churches, foundations, political parties, and many more. Three lecture hours per week. Elective for Marketing concentration students, and others with permission of the Department Chairperson. Prerequisites: MKT 241N , MKT 305 .
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MKT 365 Professional Services Marketing 3 Credit(s)
Professional Services Marketing will address the marketing management process within professional service companies, such as accounting, medical, law. The course will examine topics such as designing effective service offerings and delivery systems, identifying quality determinants, enhancing customer relationship management, implementing quality control procedures and developing promotional approaches. Three lecture hours per week. Elective for Marketing minor and Marketing concentration Juniors and Seniors, and others with permission of Department Chairperson. Prerequisites: MKT 241N and MKT 305 .
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MKT 388 Digital Marketing 3 Credit(s)
This course introduces the essential digital marketing strategies and practices that are common in today’s marketing profession. It also examines the planning, implementation and measurement of an integrated digital marketing campaign. Topics include: digital analytics, inbound marketing, social media marketing, email marketing and mobile marketing.
Prerequisites: MKT241N and MIS201
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MKT 444N Marketing Management and Strategy 3 Credit(s)
Application of marketing management and strategic concepts in a case problem and market simulation format. Emphasis on marketing planning, implementation of the marketing mix and utilization of market research information. Three lecture hours per week. Required of Marketing concentration Juniors or Seniors. Limited to Marketing concentration and Marketing minor, Juniors and Seniors, and others with permission of the Department Chairperson. Prerequisites: MKT 241N , ODS 262 , MIS 201 and ACC 106 .
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MKT 445 International Marketing 3 Credit(s)
The course deals with the ever expanding global market and the unlimited opportunities and challenges. The student participates in the study and application of marketing concepts in the contemporary international environment while examining special problems, issues, goals and decision processes that characterize multinational marketing. The course emphasizes the marketing firm, marketing operations and marketing strategy. Three lecture hours per week. Required of all Marketing concentration and Marketing minor Juniors or Seniors. Prerequisite: MKT 241N .
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MKT 466 Special Topics in Marketing 3 Credit(s)
An analysis of topics of current interest in the marketing field. Topics vary from term to term. Three lecture hours per week. Prerequisite: MKT 241N or equivalent.
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MKT 485 Internship in Marketing 3 Credit(s)
An academic work program under the auspices of various business and non-profit organizations in areas directly related to the student’s academic interest in Marketing. Minimum commitment: 18 hours per week for entire semester. Limited to Marketing concentration Seniors. Prerequisite: Department of Marketing Chairperson’s approval.
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MKT 543 Marketing Research 3 Credit(s)
Introduces tools and techniques of marketing research as an aid to marketing decision making. Covers definitions of research problems, research methodologies, design of research projects, analysis and interpretation of research results. Emphasizes practical aspects of conducting and evaluating marketing research studies. The completed marketing research project report will serve as the senior thesis for Marketing concentration students. Three lecture hours per week. Required of Marketing concentration Seniors. Enrollment limited to Marketing concentration and Marketing minor Seniors, and others by permission of Department Chairperson. Prerequisites: MKT 241N , MIS362 or ODS 262 .
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MUS 091 Recital Attendance 0 Credit(s)
This course is designed to document the student’s attendance at Music Department events. Recital Attendance provides the application of the basic principles of critical listening, evaluation of musical performance, audience engagement, scholarly presentations, and research that are addressed in courses in the Music major curriculum. The pass or fail grade will be based on students attending the required number of department sponsored events each semester. Sample events earning Music Recital Attendance credits are listed and explained in the Music Department handbook, Music Matters!, which is provided to every Music major at the beginning of each academic year.
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MUS 092 Recital Attendance 0 Credit(s)
This course is designed to document the student’s attendance at Music Department events. Recital Attendance provides the application of the basic principles of critical listening, evaluation of musical performance, audience engagement, scholarly presentations, and research that are addressed in courses in the Music major curriculum. The pass or fail grade will be based on students attending the required number of department sponsored events each semester. Sample events earning Music Recital Attendance credits are listed and explained in the Music Department handbook, Music Matters!, which is provided to every Music major at the beginning of each academic year.
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MUS 093 Recital Attendance 0 Credit(s)
This course is designed to document the student’s attendance at Music Department events. Recital Attendance provides the application of the basic principles of critical listening, evaluation of musical performance, audience engagement, scholarly presentations, and research that are addressed in courses in the Music major curriculum. The pass or fail grade will be based on students attending the required number of department sponsored events each semester. Sample events earning Music Recital Attendance credits are listed and explained in the Music Department handbook, Music Matters!, which is provided to every Music major at the beginning of each academic year.
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MUS 094 Recital Attendance 0 Credit(s)
This course is designed to document the student’s attendance at Music Department events. Recital Attendance provides the application of the basic principles of critical listening, evaluation of musical performance, audience engagement, scholarly presentations, and research that are addressed in courses in the Music major curriculum. The pass or fail grade will be based on students attending the required number of department sponsored events each semester. Sample events earning Music Recital Attendance credits are listed and explained in the Music Department handbook, Music Matters!, which is provided to every Music major at the beginning of each academic year.
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MUS 094 Recital Attendance 0 Credit(s)
This course is designed to document the student’s attendance at Music Department events. Recital Attendance provides the application of the basic principles of critical listening, evaluation of musical performance, audience engagement, scholarly presentations, and research that are addressed in courses in the Music major curriculum. The pass or fail grade will be based on students attending the required number of department sponsored events each semester. Sample events earning Music Recital Attendance credits are listed and explained in the Music Department handbook, Music Matters!, which is provided to every Music major at the beginning of each academic year.
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MUS 095 Recital Attendance 0 Credit(s)
This course is designed to document the student’s attendance at Music Department events. Recital Attendance provides the application of the basic principles of critical listening, evaluation of musical performance, audience engagement, scholarly presentations, and research that are addressed in courses in the Music major curriculum. The pass or fail grade will be based on students attending the required number of department sponsored events each semester. Sample events earning Music Recital Attendance credits are listed and explained in the Music Department handbook, Music Matters!, which is provided to every Music major at the beginning of each academic year.
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MUS 096 Recital Attendance 0 Credit(s)
This course is designed to document the student’s attendance at Music Department events. Recital Attendance provides the application of the basic principles of critical listening, evaluation of musical performance, audience engagement, scholarly presentations, and research that are addressed in courses in the Music major curriculum. The pass or fail grade will be based on students attending the required number of department sponsored events each semester. Sample events earning Music Recital Attendance credits are listed and explained in the Music Department handbook, Music Matters!, which is provided to every Music major at the beginning of each academic year.
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MUS 097 Recital Attendance 0 Credit(s)
This course is designed to document the student’s attendance at Music Department events. Recital Attendance provides the application of the basic principles of critical listening, evaluation of musical performance, audience engagement, scholarly presentations, and research that are addressed in courses in the Music major curriculum. The pass or fail grade will be based on students attending the required number of department sponsored events each semester. Sample events earning Music Recital Attendance credits are listed and explained in the Music Department handbook, Music Matters!, which is provided to every Music major at the beginning of each academic year.
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MUS 098 Recital Attendance 0 Credit(s)
This course is designed to document the student’s attendance at Music Department events. Recital Attendance provides the application of the basic principles of critical listening, evaluation of musical performance, audience engagement, scholarly presentations, and research that are addressed in courses in the Music major curriculum. The pass or fail grade will be based on students attending the required number of department sponsored events each semester. Sample events earning Music Recital Attendance credits are listed and explained in the Music Department handbook, Music Matters!, which is provided to every Music major at the beginning of each academic year.
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MUS 100 Introduction to Music 3 Credit(s) DI CEA
This course explores music of selected periods of Western European culture. Emphasis is placed on how to listen to music. No prior knowledge of music is necessary. Students will be introduced to major composers and music of each period. Discussion will focus on the characteristics of each musical period and how they are reflected in music, the aesthetic qualities of each work discussed, and the lives of the composers and the times in which they lived. Three lecture hours per week. Attendance at performances/concerts outside of class is required. Required in the Music minor.
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MUS 102N Music and Humanities I 3 Credit(s) DI HP
A course about music and its relation to Western culture. Class discussion will include music from the earliest civilizations through the Baroque with concurrent developments in art, architecture, literature, and philosophy. No prior knowledge of music is necessary. Attendance at concerts/art exhibits outside of class may be required. Satisfies an elective in the Music minor. Three lecture hours per week. Not open to students who have received credit for MUS102. Offered every Fall semester.
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MUS 103 Music and Humanities II 3 Credit(s) DI HP
This course is about music and its relationship to Western culture. Attention is focused on music from the Classical period through the present with concurrent developments in art, architecture, literature, and philosophy. No prior knowledge of music is necessary. Attendance at concerts and/or art exhibits outside of class may be required. Satisfies an elective in the Music minor. Three lecture hours per week. Offered every spring semester. Not open to students who have received credit for MUS113.
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MUS 106N Piano Class I 3 Credit(s) CEA
A course designed to develop musicianship through keyboard technique and music literacy. This course is intended for students with no previous piano training. Concert attendance outside of class may be required. Open to all students. Satisfies a skills elective in the Music minor. Meets 150 minutes per week.
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MUS 107 Fundamentals of Ear Training 1 Credit(s)
This introductory course in the fundamentals of ear training and sight singing will focus on developing basic melodic, harmonic and rhythmic aural skills through listening, dictation and singing exercises. No previous musical experience is required. Open to all students. Required for all Music Majors who do not achieve a satisfactory grade on the fundamentals portion of the Music Theory Placement Examination. It is strongly recommended to Music Majors that this course be taken concurrently with MUS120 . This course must be passed with a grade of C or better in order to register for MUS132N . Course meets 150 minutes per week. Offered every fall semester.
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MUS 109 Popular Music in America 3 Credit(s) DI CEA
This course examines some of the principal forms of American Popular music. Combining the study of musical elements and social history, the course enhances a student’s ability to listen and enjoy and also offers an introduction to the place of popular music in American society. Open to all students. Three lecture hours per week. Satisfies an elective in the Music Minor.
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MUS 111N Seminar for Music Majors I 3 Credit(s)
This course will explore a variety of topics including Salem State University and the surrounding communities, the music major, musical artistry, and various careers in music including graduate school. Discussions will include music advocacy and leadership, music and the brain, music education and community engagement, and technology’s effect on the music industry. Students will undertake various reading and writing assignments, view videos, attend live concerts both individually and as a class, participate in discussions, and develop a professional portfolio. Attendance at live concerts outside of class is mandatory. This course is required of all Music Majors and meets 2 lecture hours per week. Students should plan to take this course during their first fall semester as a music major. Not open to students who have received credit for MUS 111.
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MUS 112 Introduction to World Music 3 Credit(s) DI V CEA WC
This course addresses music as a social phenomenon, inseparable from its cultural context. Therefore, students will study not only a variety of styles and repertoires of music from around the world but also the behaviors, beliefs, and histories of those who make music. Students are encouraged to use the study of music as a tool to analyze broader patterns and dynamics of human activity. Class sessions will consist of a mixture of lecture, discussion and listening/viewing. Open to all students. Satisfies an elective in the Music minor. Concert attendance is required. Students may also be required to do individual or group research projects. Three lecture hours per week.
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MUS 113H Honors Intro to World Music 3 Credit(s) DI V CEA WC
This honors course introduces students to the field of ethnomusicology. Students will explore traditional and popular musics from Asia, Africa, the Middle East, Latin America and Oceania, as well as vernacular and diasporic musics in Europe and North America. Concert attendance may be required. Three lecture hours per week. Open to students in the Commonwealth Honors Program and to students with a 3.0 grade point average or higher.
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MUS 114 Introduction to Computers and Music 3 Credit(s) CEA
Introduction to Computers and Music will provide students with an overview of the hardware and software used in a variety of areas associated with music production. Students will be introduced to the broad spectrum of ways people create music with technology including, but not limited to MIDI and Digital Audio Workstations (DAW). Basic projects will be created using each technology studied. Three lecture hours per week. A minimum of 3 additional lab hours per week are required. Satifies a requirement in the Music Technology Minor.
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