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Media & Communication
Bachelor of Science
Minor
First Year Seminar
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FYCO 100 First Year Seminar - Communications 3 Credit(s) FYS
This course will introduce students to the experience of academic exploration that is at the heart of a liberal arts education. Through study of one or more compelling questions or topics in a small seminar setting, students will practice creative and critical thinking and will learn to express themselves effectively and appropriately in a college setting. They will develop relationships and practices that allow them to effectively utilize college resources and become members of a community of learners. The specific topic of the seminar will be developed by individual faculty and will be announced in advance. First year seminars are required for first-year students and transfer students with fewer than 15 credits. Not open to students who have received credit for IDS 189 or another first year seminar course.
Media & Communication
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MCO 100 Media in Our Lives 3 Credit(s) CS
This course is an examination of the effect and impact of media on contemporary life and society. The course covers both the historical evolution of media as well as contemporary developments, controversial issues, and trends. The course examines communication theories and models, historical and contemporary research, the media industries, and media law and ethics. Three lecture hours per week. Required of all Communications majors.
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MCO 105 Precision Writing in Communications 3 Credit(s)
Student will develop essential knowledge of, and practical experience applying, written English-language skills that underpin the media and communication discipline. The course will help students develop writing skills across a broad range of topics for a variety of platform and audiences. Three lecture hours per week. Required of all Media & Communication majors. Not open to students who have received credit for COM105.
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MCO 110 Modern Media and Communications 3 Credit(s) W-I
This course introduces students to a number of writing strategies through the examination of modern media. It also introduces techniques for responding effectively to the writing of others and ways to identify genres and rhetorical strategies appropriate to various audiences, platforms and expected outcomes. Students will produce a variety of texts that explore the role of media in shaping communal discourses and individual identity using self-reflections and critical examination of how they engage with modern media on a daily basis. Cannot be used to satisfy courses required in the Media & Communication major and minor except university-wide W-I requirements. Three lecture hours per week. Not open to students who have received credit for COM110
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MCO 202 Writing for Media 3 Credit(s) W-II
This course covers the fundamentals of writing stories for print, digital, and emerging media. It will help students develop news writing skills across a broad range of topics for a variety of delivery platforms appropriate to both traditional and new journalism paradigms. Beat reporting, libel law, and ethical practices will also be addressed. Three lecture hours per week. Not open to students who have received credit for COM202.
Prerequisite: W-1 course.
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MCO 205 Computer Production in Communications 3 Credit(s)
This course will involve the application of computer programs to the design and development of communication materials on Macintosh computers. Students will be introduced to computer software for word processing, spreadsheets and statistical software, web design and presentation software, and desktop publishing. Students will apply this knowledge be producing such communication materials as flyers, brochures, web sites, and other visual presentations. Techniques for printing materials accurately will be covered. Issues related to computer capabilities and limitations, usage, and societal impact are also discussed. This course may be used to satisfy computer literacy requirements. Limited to Media &Communication majors and minors or other students with permission of department chair. Three lecture hours per week. Offered fall and spring. Not open to students who have received credit for COM205.
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MCO 210 Communications Technology 3 Credit(s) PGR
This course helps students understand how new technologies impact communications. The three tracks journalism advertising and public relations are used to provide context for understanding how and why these technologies are being applied in communications-related fields Basic computer skills and Internet knowledge required.
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MCO 215 Applied Media Law and Ethics 3 Credit(s)
This course will deal with the legal and ethical issues encountered by U.S. publishers, editors, writers and other content producers and distributors since the ratification of the First Amendment. Attention will be given to landmark events and to the historical, political and technological developments that gave rise to them. Emphasis will be placed on the concept of legal precedent, those assumptions about the nature of humans on which moral judgments are made and on the evolution of libertarian thought from the ratification of the First Amendment to the present. Three lecture hours per week.
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MCO 220 Media Literacy 3 Credit(s) PGR
In this course students will use a critical perspective to become informed consumers and creators of media texts–to access, analyze, evaluate, and communicate information in print, electronic and digital formats. Issues discussed in class will address topics like the social impact of popular culture, influence of advertising on media content, mass media as a global industry, how to read the news, and media as a source of information and entertainment. Three lecture hours per week. Not open to students who have received credit for COM220.
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MCO 222 How Advertising Works 3 Credit(s) CS
This course will examine both the management and creative processes of techniques and issues in advertising as part of integrated marketing communications. Course discussion will also include social, economic and ethical aspects of advertising and the creative processes of copywriting, art, print design, and all advertising platforms. Three lecture hours per week.
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MCO 225 Media Training 3 Credit(s) OC
In this course students will become prepared to interact in a professional manner with journalists and make use of social media by studying effective communication techniques self-presentation skills and critical thinking. Media training benefits activists, artists,authors business people government officials marketers non-profit directors political candidates public relations practitioners spokespeople and anyone else who might interact with journalists or use social media to promote themselves or their brand. Grounded in theoretical applications of public speaking this course offers students tools designed to enhance social and professional media experiences to effective) to promote themselves their organization or their brand. Three lecture hours er week.
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MCO 235 Multimedia Storytelling 3 Credit(s) CEA
This course prepares students to a variety of media, including text, image, video, audio, and interactive platforms to tell stories across the communication discipline. Students will learn the fundamentals of storytelling, and will plan and complete projects applying these principles using a variety of digital tools. The course will also help students understand how effective storytelling works to inform, persuade and engage audiences. Three lecture hours per week. Not open to students who have received credit for COM235.
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MCO 249 How Public Relations Works 3 Credit(s) CS
This course is an introduction to the role, processes, and practices of public relations. The course will explore the concepts, theories, history, uses and techniques of public relations, as well as its foundation in rhetoric and ethics and its current applications, cases and controversies in a digitized and globalized world. Three lecture hours per week. Not open to students who have received credit for COM349.
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MCO 250 Engaging Audiences 3 Credit(s)
This course focuses on further developing students’ visual literacy and knowledge of imagery and design to tell stories; how to gather, analyze and present quantitative and qualitative data; and the foundational theories and practices of audience engagement. Through experiential learning, students will further develop multimedia storytelling skills while also exploring the key ways to reach, inform and engage readers, viewers and listeners in an increasingly online and convergent media environment. Three lecture hours per week. Not open to students who have received credit for COM250.
Prerequisite: COM235 or MCO235. Required for all Media & Communication majors.
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MCO 255 Public Relations in Social Advocacy 3 Credit(s)
This course will explore the theoretical and practical usage of public relations in social advocacy work. Throughout the course, students will examine the social forces that create and maintain social injustice and how strategic methods of communication and community organizing are instrumental to galvanize a critical mass of marginalized populations. Through a public relations lens, this course will introduce and analyze advocacy rhetoric, communicative strategies for social justice, and methods for inter-movement organizing. Students will leave this course with the tools necessary to engage in strategic communication from an activist framework. Three lecture hours.
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MCO 260 Professional and Online Communication 3 Credit(s) OC W-II
This course focuses on an introduction of forms and techniques in professional communication environments. We will examine the fundamental elements of synchronous and asynchronous communication with emphasis on interactive experiences as well as clear and consistent message construction for a variety of audiences. Through low-stakes and high-stakes writing and speaking assignments. students will develop abilities to compose in numerous genres. such as resumes, business letters, and oral presentations attending to different purposes and audiences. Students will have an opportunity to reflect on their written and verbal communication while also engaging in/with peer review and instructor feedback. Students must be comfortable working independently in a variety of online formats including online learning systems, social media, and multimedia websites. Three lecture hours per week. Not open to students who have credit for COM260
Prerequisites: WI
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MCO 273 Fundamentals of Journalism 3 Credit(s) W-II
This course introduces students to the foundations of journalism and the craft’s principal components: reporting and writing for the appropriate platform(s) and media. The course explores how to report stories appropriately while respecting libel ethics and copyright considerations and examines how to deliver news across multiple platforms. Three lecture hours per week.
Prerequisites: A minimum grade of C in both COM105 or MCO105 and COM235 or MCO235. Successful completion of a W-I course.
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MCO 280 Organizational Communication 3 Credit(s) PGR
This course examines how organizations function, including their role in society and cultural rituals. Emphasis will be placed on the analytical process of observing, tracking and auditing the communication patterns within organizations of varying sizes. Focusing on communication structures within organizations to provide context, students will explore how social, intellectual, and occupational habits are created and shaped. Three lecture hours per week.
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MCO 300 Communication Research Methods 3 Credit(s)
This course provides students with a foundation in the research methods commonly used in advertising, public relations and journalism. Students will be introduced to the attitude necessary for scientific inquiry in the social sciences, as well as the capability to read and understand research reports based upon quantitative and qualitative methods, including sampling, surveys, experiments, content analysis, focus groups and critical analysis. Students will design, administer and interpret several such research tools.Three lecture hours per week. Not open to students who have received credit for COM300.
Prerequisite: COM100 or MCO100 or COM201 or MCO201.
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MCO 301 Studio Production I 3 Credit(s)
The course is designed to provide experiences and develop skills in the production of video content. Students will be given opportunities to plan, direct, and produce video content using studio production systems. Students will pursue topics of their own interests in the liberal arts or professional studies. Not open to students who have received credit for MEC350 or COM301. Three lecture hours per week.
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MCO 302 Video Field Production 3 Credit(s)
This course, based on techniques utilized in digital media production, involves the planning and production of video content with portable electronic field production equipment used on location. Included will be training in the principles and techniques of video editing and digital-based systems. Not open to students who have received credit for MEC351 or COM302. Three lecture hours per week.
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MCO 303 Media and Race 3 Credit(s) DPDS
This course explores the role the American mass media play in the social construction of racial categories. Students will study how even though biological views on race lack scientific validation, racial categories remain central social, cultural, and political issues in American life. Using various formats the course will highlight how mediated representations have helped sustain a system of racial categorizations necessary for the survival of institutionalized racism and White privilege. The analysis is structured around four areas: fundamental definitions on race, critical analysis of media representations, audience reception and interpretation, and advocacy and activism. Three lecture hours per week. Not open to students who have completed MCO230.
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MCO 304 Mass Media and Society 3 Credit(s) CS DPDS
This course offers an exploration of the role of the mass media in today’s society from a cultural studies perspective. Issues surrounding gender, race, and class are given special emphasis; other categories, such as age, family, and ability, are also considered. Attention is given to various theories that explain the relationship between mediated depictions of society and cultural ideas about within society. about various socio-cultural groups and the perpetuation of structural inequalities in society Three lecture hours vper week. Prerequisites: Not open to students who have received credit for COM304 or COM206
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MCO 305 Communications: Problems of Law and Ethics in Media 3 Credit(s)
This course will deal with the moral and legal problems encountered by mass media since the invention of the printing press. Attention will be given to landmark events and to the historical, political and technological developments which gave rise to them. Emphasis will be placed on: the concept of legal precedent; those assumptions about the nature of man on which moral judgments are made; the evolution of libertarian thought from the First Amendment to the present. The course will rely heavily on case studies. Three lecture hours per week. Not open to students who have received credit for COM305. Prerequisites: COM100 or MCO100 or COM201 or MCO201, and, COM105 or MCO105 or COM202 or MCO202
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MCO 307 Gender Media Communication 3 Credit(s) W-II DPDS
This course examines various aspects of gender in media. Using theories from gender studies. cultural studies and media/communication studies. we will unpack media texts to better understand how gender (and its intersections with race, ethnicity and class is constructed communicated and integrated into our everyday lives. We will utilize various writing genres to investigate the socio-cultural structures that help us to form our individual and collective identities. teaching us what it means to live within a gender continuum, and will explore the performative nature of gender and ways in which gender is linked to power, identity, voice and other identity categories (eg: race, sexual orientation, socio-economic status, etc.) Three lecture hours per week. Prerequisite: W-I course; Not open to students who have completed MCO274.
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MCO 315 Communication Theory 3 Credit(s)
In this course we will examine ways of understanding human communication behavior from both scientific and humanistic perspectives, with applications to mass communications and social interaction. Major communication theories will be evaluated and debated. Not open to students who have received credit for COM315. Three lecture hours per week. Prerequisite: COM100 or MCO100 or COM201 or MCO201.
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MCO 316 Communications in the Global Village 3 Credit(s) WC
This course is about communicating with diverse audiences. It provides theoretical foundations for understanding diversities based in language, culture, and identity and demonstrates applications in the areas of journalism, advertising, and public relations. Students will engage critically with the process of multicultural and global communications through analysis and discussion of examples across different media texts. Not open to students who have received credit for COM316. Three lecture hours per week.
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MCO 321 Advertising Writing 3 Credit(s) W-II
This course will deal with the planning, writing, editing, and visual layout of advertisements including public service announcements. Campaigns and individual ads will be developed with the use of design applications. Assignments will focus on the relationship between copywriting, target audiences, branding, and media formats. Three lecture hours per week.
Prerequisite: W-I course and COM/MCO235
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MCO 325 Sports Writing 3 Credit(s)
This discussion and writing course encourages students to develop contextual understanding of sporting activity and provides opportunities for students to practice writing about sports. Skills stressed in this course include determining newsworthiness of developments in the sports world, crafting stories with proper structure and style and editing one’s work with an eye toward publication. Three lecture hours per week. COM325.
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MCO 332 Civic Media 3 Credit(s) PGR
This course uses comparative, global, and historical perspectives to examine media practices that foster civic participation. Students will learn civic media theories, academic and practitioner research, and project design methods to understand how media can be used for civic engagement. Case studies are used to explore civic media across platforms, contexts, audiences, and purpose to touch upon concepts like participatory culture, citizen journalism, resistance media, and media activism. Not open to students who have received credit for COM332. Three lecture hours per week.
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MCO 333 U.S. Media History 3.0 Credit(s) HP
This course examines the history of the U.S. media and media institutions, situating them in the context of broader U.S. political, cultural, and technological developments, while also emphasizing the media’s contributions in these areas. Students will learn to access historical sources and apply historical methods to the study of media texts and institutions. The course considers the colonial era to the present day, encompassing developments in mass media (including newspapers, advertising, magazines, radio, and television) and social media. Three lecture hours per week. Not open to students who have received credit for COM 333.
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MCO 350 Junior Career Seminar 3 Credit(s)
This course prepare’s students for professional careers in the media&communication field. Students will learn how to search for internships and job prospects; how to work effectively in teams; how to efficiently plan and execute projects; and how to plan and develop a portfolio Entrepreneurship concepts will also be covered, including how good business ideas develop; how businesses thrive; and the basics of budgeting and freelance billing. Guidance on the graduate school application process will also be offered. Three lecture hours per week.
Prerequisites: Media and Communication majors and minors only. Restricted to juniors and seniors.
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MCO 351 Writing for public Relations I 3 Credit(s) W-II
This course will deal with the written expression of public relations strategies, tactics and programs. Students will explore, produce, reflect on their own, and respond to the peer and instructor feedback on traditional written vehicles including news releases, pitch letters and brochures, as well as new and emerging digital and social media tools. Three lecture hours per week. Not open to students who have received credit for COM351.
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MCO 355 Event Planning for Public Relations 3 Credit(s)
This course focuses on the public relations function of designing and managing events to successfully create and sustain vibrant relationships with key publics while effectively fulfilling an organization’s communication and relationship goals. The course examines how events can convey organizational values, strengthen reputations, reinforce brand messaging and generate key public awareness, understanding, interest, involvement and support. Three lecture hours per week.
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MCO 356 Media Relations and Publicity 3 Credit(s)
This course covers the essential principles and practices of media relations, which is the public relations specialty of creating, developing and maintaining successful professional, publicity-generating relationships with reporters, editors and producers of news across print and electronic media. Students will be required to write media relations-related documents, including pitch letters, media alerts and news releases; additional requirements include feature-story writing development and the ethical framing of problematic news. Not open to students who have received credit for MCO456 or COM456.
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MCO 366 Crisis Communication 3 Credit(s)
This course covers the essential principles and practices of crisis communication. Crisis communication is the public relations specialty of anticipating, planning, organizing and communicating with the mass media and other organizational stakeholders about organizational crisis. Students will be required to learn the emerging theories guiding the ethics and strategies of crisis communication and to write critical documents, including crisis communication plans, news releases and position statements. Not open to students who have received credit for MCO466 or COM466.
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MCO 373 Evidence-based Reporting and Data Visualization 3 Credit(s)
Proficiency with gathering, analyzing and visualizing data is essential in journalism today. Equally critical is the ability to use those data to serve the public interest by engaging audiences in ways that help them understand information and facts contextually and accurately. This course introduces students to using data as sources and to “interviewing” datasets using quantitative analysis and data visualization tools. This course will start with building the fundamental skills needed to find and use data in basic news stories and beat reporting. Students will use those skills to become familiar with how to use publicly available datasets to shape the story so it can be pitched, developed and published. Three lecture hours per week.
Prerequisites: A minimum grade of C in MCO 273
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MCO 390 Public Relations Campaigns 3 Credit(s)
This course helps students expand and apply their understanding of the PR campaign development, management and evaluation process. Working in teams, students will collaborate with a community client to develop a PR campaign that best addresses a communication issue facing their client. Students will examine public relations theories, case studies, best practices and contemporary strategies and incorporate them with knowledge gained from previous courses as they research client situations, organizations and key publics; develop campaign goals, objectives and strategies; implement their campaign; and use contemporary methodological strategies to evaluate its effectiveness.Three lecture hours per week.
Prerequisites: MCO249.
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MCO 402 Video Editing 3 Credit(s)
The focus of this course is on the development of knowledge and skills for the recording and editing of materials in digital format. Students will create, record, and edit video footage using the digital camera and editing systems. This course builds on the processes acquired in the prerequisites (COM301/MCO301, Studio Production and COM302/MCO302, Video Field Production). Not open to students who have received credit for MEC451or COM402 Three lecture hours per week.
Prerequisites: COM301 or MCO301 and COM302 or MCO302.
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MCO 410 Direct-to-Consumer Advertising 3 Credit(s)
This course, involving lectures and workshop assignments, will examine the processes for successful direct marketing. Students will be involved in the research, planning, writing and development of direct response newspaper, magazine, radio, and television ads, and of direct mail and mail order packages. Three lecture hours per week. Not open to students who have received credit for COM410.
Prerequisite: COM 321 or MC0321.
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MCO 416 Advertising Campaigns 3 Credit(s)
This course is a practical application of the materials learned in all previously completed Advertising courses. Students will compete in a nationwide student-based advertising competition sponsored by a widely recognized corporate or advertising organization. Through team activities, they will complete all campaign requirements and meet all deadlines. Limited to Senior Media & Communication majors in the Advertising Communications concentration. Senior Advertising Media &Communication minors with permission of Department Chairperson. Three lecture hours per week. Not open to students who have received credit for COM416.
Prerequisite: COM321 or MCO321 permission of Department Chairperson.
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MCO 421 Copywriting for Digital Advocacy 3 Credit(s) W-III
Using lectures and workshop experiences, this course involves students in the research, writing and editing of audio, video, and online advertising. Students will produce at least one audio and one video advertisement. Projects will be oriented around social marketing topics. Three lecture hours per week plus laboratory work outside of class.Limited to Communications majors and minors. Not open to students who have received credit for COM491 or COM421.
Prerequisite: COM320, MCO220 or MCO222.
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MCO 445 Civic Media Co-Lab 3 Credit(s) W-III
This project-based studio course asks students to investigate the creation and use of civic media in society through analytical, participatory, and collaborative approaches. Emphasis is placed on co-design and the application of technology to civic problems to provide students with the tools they need to grapple with contemporary and civic challenges. Students will work with a community partner to create civic media projects that meet an identified real-world community need over the course of the semester. Three lecture hours per week.
Prerequisite: Completion of a W-II course.
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MCO 450 Writing for Public Relations II 3 Credit(s) W-III
This course will deepen and broaden the traditional and web-based writing skills and knowledge of public relations concentrators. It will provide opportunities for students to move beyond introductory publicity and report writing. The course will cover the writing required for more challenging and complex organizational documents associated with marketing campaigns, issues management, crisis communication, speech writing, op editorials, and emerging social media tactics and tools. Students will explore, produce, and respond to their peer and instructor feedback to correct, refine and prepare them for professional PR writing environments. Three lecture hours or computer workshops per week.
Prerequisites: MCO249, W-II, and junior-level standing
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MCO 470 Feature Writing 3 Credit(s) W-III
This course teaches students to research, write, and market innovative and dynamic longer stories for newspapers, magazines, and emerging delivery platforms in the digital media. Emphasis will be on how to locate and cultivate sources, conduct in-depth interviews, and pitch and market professional work. Three lecture hours per week. Required of Media & Communication majors in the Journalism concentration. Not open to students who have received credit for COM470.
Prerequisite: A W-I course, plus COM370 or MCO370 or permission of Department Chairperson.
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MCO 471 Public Affairs Reporting 3 Credit(s)
This is a course in contemporary public affairs journalism. It explores the central issues that affect our lives and teaches the investigative skills that enable journalists to research the powerful institutions and individuals that shape our communities. The course also addresses the many ways in which new technological tools empower citizen journalists and transform all previous expectations within the profession. Three lecture hours per week. Required of Media &Communication majors in the Journalism concentration. Not open to students who have received credit for COM471.
Prerequisite: COM370 or MCO370 or permission of Department Chairperson.
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MCO 472 Health and Medical Journalism 3 Credit(s)
This course is designed for journalism and other Media & Communication majors as well as undergraduates across the college community who are interested in writing for newspapers and magazines on a wide spectrum of health, medical, environmental and biotechnology issues. Topics include disease, wellness, nutrition, mental health, the health professions, drug development, clinical research and environmental activism. Writing assignments, drawn from current health issues, scientific journals and medical conferences, will include journalistically written pieces targeted for newspapers and consumer magazines. Not open to students who have received credit for COM472.
Prerequisite: COM370 or MCO370
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MCO 473 Longform Journalism 3 Credit(s) W-III
This course will focus on how to interest readers in longform nonfiction storytelling for print and online publications by using multiple narrative elements and digital platforms to tell stories. We will discuss the components of in-depth feature writing, which include character arcs, story development and structure, dialogue, scenes, transitions, word usage, point of view and style. Students will report on and write pieces that incorporate text, images, and multimedia tools that include audio elements embedded in text, video clips intertwined with the story, and interactive graphics. The goal is to create memorable narrative non-fiction pieces that hold a reader’s attention throughout the story. Three lecture hours per week.
Prerequisite: W-II; Grade of C or higher in MCO373 or COM370 or MCO370.
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MCO 475 Critical Analysis of Media and Culture 3 Credit(s) W-III
This course offers an in-depth exploration of critical approaches to analyzing media texts, such as television programs, advertisements, and films, drawing upon a range of critical theories and methods. Students will learn varied communication styles and formats with which they can critically analyze media texts’ cultural significance and advocate for social change. Three lecture hours per week.
Prerequisites: Completion of a WII course and at least one MCO DPDS or MCO WC course. Juniors and Seniors only.
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MCO 495 Special Topics in Communications 3 Credit(s)
This seminar will focus on special topics related to the study of Media & Communications. May be repeated for credit (with different topic) with permission of the Department Chairperson. Limited to Media & Communications majors and minors, or with permission of Department Chairperson. Three lecture hours per week.
Prerequisites: A minimum of nine hours of previous coursework in Media & Communications.
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MCO 499 Senior Portfolio 1 Credit(s)
In this course, students receive support in the creation a professional portfolio suitable for presentation at job interviews in the media and communication field. The portfolios will use materials from current and previous class assignments, publications, and internships. Students will also have the option to create new material for their portfolios. Required for B.S. in Media & Communication. One lecture hour per week.
Prerequisites: MCO350
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MCO 500 Directed Study in Media & Communications 3 Credit(s)
Independent projects for Media & Communication majors under the supervision of a member of the Media & Communication faculty. Open only to Junior or Senior Media & Communication majors. Permission of the Department Chairperson is required.
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MCO 501 Practicum in Print and Digital Journalism 3 Credit(s)
Students will research, write, edit, and produce print and/or digital news and feature articles for on and/or off-campus news publications. Under the terms of a practicum contract with a supervising faculty member, students will meet with the faculty member by arrangement. Emphasis will be on creating articles in a combination of print, online, photographic, audio and video formats, and working to have those articles published. Students will be expected to pitch stories for publication using query letters, demonstrate an understanding of niche markets, and be familiar with other elements of freelance writing. Limited to Media & Communication majors and minors. Not open to students who have received credit for COM501.
Prerequisites: COM370 or MCO370.
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MCO 502 Communications Technology Practicum 3 Credit(s)
This practicum will be limited to ten students, accepted upon approval of the instructor. It is an opportunity for students to build their computer application skills and portfolios while working on campus for the Communications Department and being assigned to actual projects from the College and from the community. Students spend one hour per week in class and seven hours a week in the lab assisting students and faculty, completing a variety of projects, and developing their own computer production skill set. Limited to Communications majors and minors. Prerequisites: Completion of all 300-level Communications courses required of Communications majors and permission of the Department Chairperson.
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MCO 503 Media & Communication Portfolio Seminar 3 Credit(s)
This capstone course will focus both on helping students reflect on and critique their body of work in the major and assisting them in the formation of their professional identities. Using materials gathered from current and previous class assignments, publications, and internships, students will create a professional portfolio suitable for presentation at job interviews in the communications industry. Three lecture hours per week. Required for B.S.in Media & Communication. Not open to students who have received credit for COM503. Limited to Media & Communication majors.
Prerequisite: Permission of Department Chairperson required.
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MCO 505 Internship in Media & Communication 3 Credit(s)
A program designed to provide on-the-job experience and training in communication and media, tailored to the student’s area of interest. Through this field experience, the student explores career options, gains practical experience and skills, and makes contacts with potential employers. In addition to working at the internship site, the student will complete a series of assignments related to the internship experience. This course may be repeated for additional credit, but the total number of internship credits may not exceed 12. A total of 7-12 credits simultaneously may be taken rarely and only in close consultation with the department chair.
Prerequisites: Limited to Media & Communication majors and minors and permission of Department Chairperson required.
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MCO 506 Independent Research In Media Studies 3 Credit(s)
This course provides students with the opportunity to conduct an independent research project in an area of special interest in the field of Media Studies. The course is subject to the availability of a faculty member with expertise in the students area of interest. The supervising faculty member will serve as the research director and meet regularly with the student. Designed to accommodate one or two semester projects, the course allows the student to earn up to 6 credit hours by enrolling for two semesters. Only three of those credits can be counted as the Major Capstone Course. The course is developed collaboratively between professor and student so that it may be tailored to the individual students interest. Limited to Juniors and Seniors in the Media Studies Concentration.
Prerequisites: COM300 or MCO300 and permission of department chairperson.
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MCO 507 Experiential Learning in Advertising 3 Credit(s)
This lecture and laboratory course involves hands-on work with clients from small businesses and non-profit organizations. Students collaborate to assist clients with their creative needs. Students analyze their team’s creative process, and how it was affected by marketing, media, and creative considerations, as well as legal and ethical issues. This culminates in student-written case studies supported by a portfolio of work completed for the client. Three lecture hours per week. Limited to Media & Communication majors concentrating in Advertising, or others, with permission of Department Chairperson. Limited to 10 students per semester. Not open to students who have completed COM412 or COM507.
Prerequisites: Completion of all required 400-level Media & Communication courses.
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MCO 508 International Travel and Study in Media and Communication 3-6 Credit(s)
In this international study and travel course, students and faculty travel on a research trip to an international location or set of locations appropriate to the course topic. The topic varies. Variable credit (3-6 credits). May be repeated for credit with permission of Department Chairperson. Lab fee.
Prerequisite: COM100 or MCO100 or COM201 or MCO201
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MCO 509 US Travel and Study in Media and Communication 3-6 Credit(s)
In this domestic study and travel course, students and faculty travel on a research trip to a U.S. location or set of locations appropriate to the course topic. The topic varies. Variable credit (3-6 credits). May be repeated for credit up to six total credits with permission of Department Chairperson. Lab fee. Prerequisite: COM100, MCO100, COM201 or MCO201.
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MCO 510 Experiential Learning in Advertising and Public Relations 3 Credit(s)
This experiential learning course provides students with the opportunity to work with clients from small businesses and non-profit organizations. In teams students apply the principles of public relations and advertising to develop effective client relationships and deliver traditional and emerging social media materials and tools as agreed upon by teams, clients, and instructors. 1.5 lecture hours per week plus weekly fieldwork hours required. Not open to students who have completed COM412, COM455, COM507, COM510, or MCO507.
Limited to Media & Communication Majors concentrating in Advertising or Public Relations,or others with permission of Department Chairperson.
Prerequisite: Completion of MCO 350 (Junior Career Seminar).
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MCO 512 Internship in Journalism 3 Credit(s)
An internship in journalism offers students the opportunity to work in a professional setting to gain on-the-job training. Interns take the skills and theories learned in the classroom and apply them to a job. Internships give students the opportunity to gain valuable applied experience and make connections in professional fields they are considering for career paths. Work done at an internship in journalism is an essential part of developing a professional portfolio. May be repeated for a total of up to six credits. Three lecture hours per week.
Co-requisite: MCO513. Prerequisite: MCO350, completion of MCO473 or COM470 with a grade of C or higher. With departmental approval, students may substitute MCO512 for an internship.
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MCO 513 Journalism Portfolio 1 Credit(s)
This course focuses on using student materials to establish as strong a journalism portfolio as possible. The course emphasizes using software and technology skills to package news stories, audio, video, still photography and design skills primarily learned and produced in other journalism courses. 1/2 hour of lecture per week. Students must also be enrolled in MCO512 the same semester.Course may be taken multiple times up to two total credits.
Co-requisite: MCO512.
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