Marketing and Decision Sciences Programs and Courses

Marketing & Decision Sciences

Programs

Bachelor of Science in Business Administration

• •  Business Administration, Analytics and Management Science, BSBA
• •  Business Administration, Information and Data Science Concentration, BSBA
• •  Business Administration, Marketing Concentration, BSBA

Minor

• •  Analytics and Management Science Minor
• •  Information and Data Science Minor
• •  Marketing Minor

Certificate

• •  Certificate in Business Analytics
• •  Certificate in Data Science
• •  Certificate in Information and Cybersecurity Management
• •  Certificate in Lean Six Sigma
• •  Certificate in Project Management

Courses

Management Information Systems

• •  MIS 201 Introduction to Information Systems
• •  MIS 301 Principles of Information Systems
• •  MIS 305 MIS Special Topics
• •  MIS 310 Project Management Methods
• •  MIS 320 Electronic Commerce
• •  MIS 330 Database Management
• •  MIS 340 Networks and Security
• •  MIS 360 Cybersecurity Managment
• •  MIS 370 Programming for Managers
• •  MIS 450 Systems Analysis and Design
• •  MIS 485 Internship in Management Information Systems

Marketing

• •  FYMK 100 First Year Seminar (Marketing)
• •  MIS 350 System Modeling and Simulation
• •  MKT 241N Principles of Marketing
• •  MKT 305 Marketing of Services
• •  MKT 320 Hospitality Marketing and Sales
• •  MKT 342 Consumer Behavior
• •  MKT 343 Marketing Communications
• •  MKT 344 Retailing
• •  MKT 345 Sales Management
• •  MKT 346 Sports Marketing
• •  MKT 347 Guerrilla Marketing
• •  MKT 351N Business Marketing
• •  MKT 355 Multicultural Marketing
• •  MKT 360 Nonprofit Marketing
• •  MKT 365 Professional Services Marketing
• •  MKT 388 Digital Marketing
• •  MKT 444N Marketing Management and Strategy
• •  MKT 445 International Marketing
• •  MKT 466 Special Topics in Marketing
• •  MKT 485 Internship in Marketing
• •  MKT 543 Marketing Research

Operations and Decision Sciences

• •  ODS 262 Quantitative Analysis
• •  ODS 300 Principles of Quality Management
• •  ODS 320 Managerial Decisions and Risk
• •  ODS 333 Operations and Logistics Management
• •  ODS 340 Introduction to Business Intelligence
• •  ODS 355 Business Analytics
• •  ODS 370 Data Mining
• •  ODS 375 Business Systems Optimization
• •  ODS 380 Simulation and Risk Analysis
• •  ODS 467 Forecasting and Predictive Analytics
• •  ODS 495 Internship in Operations and Decision Sciences