Dec 04, 2024  
2011-12 School of Graduate Studies Catalog 
    
2011-12 School of Graduate Studies Catalog [ARCHIVED CATALOG]

HRI 750 - Meetings, Conferences and Convention Management

3 Credit(s) This course examines the strategic and logistical considerations in managing the planning, development, marketing and implementation of the meetings, events, conferences, conventions, exhibitions, and trade show industries. Emphasis is placed on both the supply (product and service providers) and demand (meeting and event managers) elements. In addition, the course focuses on the unique operational and managerial functions of the multifaceted component of the tourism and hospitality industry.