SMS 291 - Marketing and Public Relations in Sport Industries

3 Credit(s)

This course is designed to provide the student an understanding of the various aspects of marketing and public relations within sport industries. Students will understand the unique aspects of the sport product, sport consumer markets, and sport product markets. Attention will be given to the importance of public relations and the techniques associated with communication specific to the sport agency, with particular emphasis on internal and external interaction. Three lecture hours per week. SMS major elective. Required for Sport Management Concentration and Sport Management Minor. Open to all students who have not received credit for SFL242. Recommended prior course: MKT 241N.