Apr 12, 2024  
2017-2018 School of Graduate Studies Catalog 
2017-2018 School of Graduate Studies Catalog [ARCHIVED CATALOG]

MKT 800 - Consumer Behavior

3 Credit(s) This course is designed to analyze the role of the consumer in the economy drawing upon general and social psychology, sociology, philosophy, anthropology, and economics. Integration of conventional concepts with marketing to better understand consumer choices. The course examines marketing opportunities through a better understanding of the consumer.