MKT 805 - Marketing Management and Strategy

3 Credit(s) This course provides students with a solid foundation in understanding marketing strategies that determine competitiveness in dynamic consumer and organizational markets. Particular areas of emphasis include industry analyses, dynamics of competition, segmentation strategies, target marketing, positioning strategies, and marketing planning. The students will develop strategic thinking and in-depth analytical skills through the application of marketing tools and models.
Prerequisites: Matriculation into the MBA program; completion of all foundation courses or permission of Program Coordinator