MCO 320 Principles of Advertising and Integrated Marketing Communications

3 Credit(s)

This course will examine both the management and creative processes of techniques and issues in advertising as part of integrated marketing communications. Course discussion will also include social, economic and ethical aspects of advertising and the creative processes of copywriting, art, print design, and all advertising platforms. Three lecture hours per week. Limited to Media & Communication majors and minors. Not open to students who have received credit for COM320.
Prerequisites: COM105 or MCO105 or COM202 or MCO202, and COM205 or MCO205 or COM235 or MCO235 or permission of Department Chairperson.