MCO 349 Principles of Public Relations

3 Credit(s)

This course is an introduction to the role, processes, and practices of public relations. The course will explore the concepts, theories, history, uses and techniques of public relations, as well as its foundation in rhetoric and ethics and its current applications, cases and controversies in a digitized, globalized world. Three lecture hours per week. Limited to Media & Communication majors and minors. Not open to students who have received credit for COM349.
Prerequisites: COM100 or MCO100 or COM201 or MCO201 and COM205 or MCO205 or COM235 or MCO235 or permission of Department Chairperson.