MCO 351 Public Relations Writing

3 Credit(s) W W-II

This course will deal with the written expression of public relations strategies, tactics and programs. Students will explore, produce, reflect on their own, and respond to the peer and instructor feedback on traditional written vehicles including news releases, pitch letters, reports and brochures, as well as new and emerging web-based and social media tools.. Three lecture hours per week. Required of Media & Communication majors in Public Relations. Not open to students who have received credit for COM351.