Aug 07, 2020  
2018-2019 Undergraduate Catalog 
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

MCO 421 Copywriting for Electronic Media

3 Credit(s) W-III
Using lectures and workshop experiences, this course involves students in the research, writing and editing of radio, television, and online advertising. Students will produce at least one audio and one video advertisement. Projects will be oriented around social marketing topics. Three lecture hours per week plus laboratory work outside of class. Required for Communications majors in the Advertising Communications concentration. Limited to Media & Communications majors and minors. Not open to students who have received credit for COM491.
Prerequisite: COM321 or permission of Department Chairperson.