MCO 456 Media Relations and Publicity

3 Credit(s)

This course covers the essential principles and practices of media relations, which is the public relations specialty of creating, developing and maintaining successful professional, publicity-generating relationships with reporters, editors and producers of news across print and electronic media. Students will be required to write media relations-related documents, including pitch letters, media alerts and news releases; additional requirements include feature-story writing development and the ethical framing of problematic news. Limited to Media & Communication majors and minors/Public Relations concentration. Not open to student who have received credit for COM456.
Prerequisites: COM349 or MCO349 and COM351or MCO351.