MCO 466 Crisis Communication in P.R.

3 Credit(s)

This course covers the essential principles and practices of crisis communication. Crisis communication is the public relations specialty of anticipating, planning, organizing and communicating with the mass media and other organizational stakeholders about organizational crisis. Students will be required to learn the emerging theories guiding the ethics and strategies of crisis communication and to write critical documents, including crisis communication plans, news releases and position statements. Limited to Media & Communication majors with a Public Relations concentration and Media &Communication minors. Not open to students who have received credit for COM466.
Prerequisites: COM349 or MCO349 and COM351 or MCO351 or permission of Department Chairperson.