ENT 220 Entrepreneurship for Non-Business Majors

3 Credit(s)

Entrepreneurship for Non-Business Majors and Entrepreneurship minors is designed to assist students majoring in Arts & Sciences, Education and Human Services to obtain the knowledge base and business skill set to prepare them to open their own small businesses. Topics to be covered include idea generation and opportunity analysis, competitive analysis, development of competitive advantages, building a customer base, cash flow statements and budgets, legal foundations and basics of contracts, financing, production management, basic human resource management, marketing, pricing, ratio analysis, buying a business or franchising, harvest and exit. This course involves hands-on, problem based learning with real world scenarios and exercises. Students will be challenged to find solutions to problems as seen through the various roles of business owner, marketer, and financial analyst. Limited to non-business majors and entrepreneurial minors. Not open to students who have received credit for MGT 220. Three lecture hours per week.