ENT 350 Introduction to Entrepreneurship

3 Credit(s)

Emphasizes those aspects of management that are uniquely important to entrepreneurial ventures. Topics covered include: the role of the entrepreneur in today’s economy; the entrepreneurial personality; the feasibility plan; forms of ownership; pros and cons of starting a business or buying an existing business; franchising, finances; location; purchasing; inventory; risk management; marketing; government regulation and assistance; managing for growth; and the international aspects of entrepreneurial activity. Examples of actual entrepreneurial and start-up business situations are used. Three lecture hours per week. Not open to students who have received credit for ENT 337, MGT 337 or MGT 350. Prerequisites: MKT 241N, ACC 202, and either MGT 231 or MGT 332.