MKT 347 Guerrilla Marketing

3 Credit(s) W-II

Guerrilla Marketing is a contemporary approach to marketing and promotion. It applies traditional and novel promotional techniques in creative/non-traditional ways that yield extraordinary results, with modest budgets. This course develops guerrilla marketing perspectives and techniques through reading, illustration and case studies. Course learning activities include writing assignments and class exercises designed to integrate with students’ service learning experiences. The course focuses on the practical application of key concepts, leading to the development of a Guerrilla Marketing Campaign. Prerequisite: MKT 241N and W-I course or equivalent.