MCO 300 Communication Research Methods

3 Credit(s)

This course provides students with a foundation in the research methods commonly used in advertising, public relations and journalism. Students will be introduced to the attitude necessary for scientific inquiry in the social sciences, as well as the capability to read and understand research reports based upon quantitative and qualitative methods, including sampling, surveys, experiments, content analysis, focus groups and critical analysis. Students will design, administer and interpret several such research tools.Three lecture hours per week. Not open to students who have received credit for COM300.
Prerequisite: COM100 or MCO100 or COM201 or MCO201.