Sep 22, 2020  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

MCO 249 How Public Relations Works

3 Credit(s)
This course is an introduction to the role, processes, and practices of public relations. The course will explore the concepts, theories, history, uses and techniques of public relations, as well as its foundation in rhetoric and ethics and its current applications, cases and controversies in a digitized and globalized world. Three lecture hours per week. Not open to students who have received credit for COM349.