MCO 410 Direct-to-Consumer Advertising

3 Credit(s)

This course, involving lectures and workshop assignments, will examine the processes for successful direct marketing. Students will be involved in the research, planning, writing and development of direct response newspaper, magazine, radio, and television ads, and of direct mail and mail order packages. Three lecture hours per week. Not open to students who have received credit for COM410.
Prerequisite: COM 321 or MC0321.