MCO 416 Advertising Campaigns

3 Credit(s)

This course is a practical application of the materials learned in all previously completed Advertising courses. Students will compete in a nationwide student-based advertising competition sponsored by a widely recognized corporate or advertising organization. Through team activities, they will complete all campaign requirements and meet all deadlines. Limited to Senior Media & Communication majors in the Advertising Communications concentration. Senior Advertising Media &Communication minors with permission of Department Chairperson. Three lecture hours per week. Not open to students who have received credit for COM416.
Prerequisite: COM321 or MCO321 permission of Department Chairperson.