Sep 21, 2020  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

MCO 421 Copywriting for Digital Advocacy

3 Credit(s) W-III


Using lectures and workshop experiences, this course involves students in the research, writing and editing of audio, video, and online advertising. Students will produce at least one audio and one video advertisement. Projects will be oriented around social marketing topics. Three lecture hours per week plus laboratory work outside of class.Limited to Communications majors and minors. Not open to students who have received credit for COM491 or COM421.

Prerequisite: COM320 or MCO220 or permission of Department Chairperson.