Jan 23, 2021  
2019-2020 Undergraduate Catalog 
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

MCO 366 Crisis Communication

3 Credit(s)
This course covers the essential principles and practices of crisis communication. Crisis communication is the public relations specialty of anticipating, planning, organizing and communicating with the mass media and other organizational stakeholders about organizational crisis. Students will be required to learn the emerging theories guiding the ethics and strategies of crisis communication and to write critical documents, including crisis communication plans, news releases and position statements. Not open to students who have received credit for MCO466 or COM466.