Sep 22, 2020  
2019-2020 Undergraduate Catalog 
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

MKT 346 Sports Marketing

3 Credit(s)
The marketing of sports teams, athletes, and equipment through an examination of the overall marketing system. Attention to the marketing mix elements of product, price, promotion and distribution as well as the research and organization necessary to implement marketing strategy in the sports world. Cases and projects are used as models for decision making in marketing strategy. Three lecture hours per week.