Sep 24, 2020  
2019-2020 Undergraduate Catalog 
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

MKT 365 Professional Services Marketing

3 Credit(s)
Professional Services Marketing will address the marketing management process within professional service companies, such as accounting, medical, law. The course will examine topics such as designing effective service offerings and delivery systems, identifying quality determinants, enhancing customer relationship management, implementing quality control procedures and developing promotional approaches. Three lecture hours per week. Elective for Marketing minor and Marketing concentration Juniors and Seniors, and others with permission of Department Chairperson. Prerequisites: MKT 241N  and MKT 305 .