Sep 22, 2020  
2019-2020 Undergraduate Catalog 
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

MKT 444N Marketing Management and Strategy

3 Credit(s)
Application of marketing management and strategic concepts in a case problem and market simulation format. Emphasis on marketing planning, implementation of the marketing mix and utilization of market research information. Three lecture hours per week. Required of Marketing concentration Juniors or Seniors. Limited to Marketing concentration and Marketing minor, Juniors and Seniors, and others with permission of the Department Chairperson. Prerequisites: MKT 241N , ODS 262 , MIS 201  and ACC 106 .