Sep 21, 2020  
2019-2020 Undergraduate Catalog 
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

MKT 388 Digital Marketing

3 Credit(s)
This course introduces the essential digital marketing strategies and practices that are common in today’s marketing profession. It also examines the planning, implementation and measurement of an integrated digital marketing campaign. Topics include: digital analytics, inbound marketing, social media marketing, email marketing and mobile marketing. 
Prerequisites: MKT241N and MIS201