Apr 25, 2024  
2020-2021 School of Graduate Studies Catalog 
2020-2021 School of Graduate Studies Catalog [ARCHIVED CATALOG]

MKT 720 - Fundamentals of Marketing

3 Credit(s) This course introduces the student to the marketing function of organizations, including product/service, pricing, distribution, and communication strategies. Topics include customer/client analysis, market research, the role of marketing in society, and global marketing concepts, for both profit and nonprofit organizations. Course format: lectures, reading, and case studies.