Apr 21, 2024  
2020-2021 School of Graduate Studies Catalog 
    
2020-2021 School of Graduate Studies Catalog [ARCHIVED CATALOG]

MKT 810 - Sales Management

3 Credit(s) Designed to develop decision-making skills necessary to build and maintain effective sales organization. Utilizes cases and readings to examine strategic and operating problems of the sales manager. Major topics are the selling function, sales management at the field level, the sales executive, and sales and marketing management.