Apr 21, 2024  
2020-2021 School of Graduate Studies Catalog 
    
2020-2021 School of Graduate Studies Catalog [ARCHIVED CATALOG]

MKT 820 - Global Marketing Management

3 Credit(s) This course will present an overview of the unique aspects of marketing in the international business environment and provide the framework upon which multinational marketing management can be based. Emphasis will be placed on the role of the international marketing manager in the development of marketing strategies for a variety of markets in diverse cultural, political and economic situations. Focus will be on the decision making process in the areas of foreign market analysis, target identification, product planning, promotion and channels of distribution.