Apr 25, 2024  
2020-2021 School of Graduate Studies Catalog 
    
2020-2021 School of Graduate Studies Catalog [ARCHIVED CATALOG]

MKT 830 - Promotional Policy

3 Credit(s) This course examines the various forms of promotion used as components of promotional programs of organizations. Topics include the methods of promotion in advertising, personal selling, sales promotion, public relations and other forms of communication. It emphasizes the managerial aspects of the decisions made in promotional planning, development and appraisal.