May 25, 2024  
2022-2023 Undergraduate Catalog 
    
2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

MCO 421 Copywriting for Digital Advocacy

3 Credit(s) W-III


Using lectures and workshop experiences, this course involves students in the research, writing and editing of audio, video, and online advertising. Students will produce at least one audio and one video advertisement. Projects will be oriented around social marketing topics. Three lecture hours per week plus laboratory work outside of class.Limited to Communications majors and minors. Not open to students who have received credit for COM491 or COM421.

Prerequisite: COM320, MCO220 or MCO222.