MKT 344 Retailing

3 Credit(s)

The course studies retail management, retail competition, planning, organizational structure, location, layout, merchandising and e-commerce. Simulations and commensurate assignments will be used to further the development and understanding of the Retail process. Three lecture hours per week. Elective limited to Marketing concentration and Marketing minor Juniors and Seniors and others with permission of Department Chairperson.
Prerequisite: MKT 241N