MCO 490 Public Relations Campaigns

3 Credit(s)

This course is a practical application of the materials learned in all previously completed advertising and PR courses. It helps students expand and apply their understanding of the Advertising and Public Relations campaign development, management and evaluation process. Working in teams, students will work on case studies and/or directly with community clients to develop a complete Integrated Marketing Communications campaign. Students will discuss best practices and contemporary strategies and integrate them with knowledge gained from previous courses as they: research client situations, organizations and key publics; develop campaign goals, objectives and strategies; implement their campaign; and use contemporary methodological strategies to evaluate its effectiveness. [3 lecture hours per week].
Prerequisites: MCO249 or MCO222; MCO350; Senior Standing. Not open to students who have earned credit for MCO390.