Jun 29, 2022  
2019-2020 Undergraduate Catalog 
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing Minor

Go to the Marketing and Decision Sciences Department 

The marketing minor, offered by the Marketing and Decision Sciences department, provides students with the opportunity to further develop the analytical, creative, and decision-making skills needed for successful careers in business. The program builds upon the foundation of a liberal arts education and a common body of business knowledge. By selecting from a series of elective marketing courses, marketing minors can develop a specialization that relates to their area of personal interest, including consumer behavior, research, retailing, advertising, business marketing, sales management, global marketing, strategic marketing, and marketing management.

The program for the Marketing minor will consist of the following 18 credits at Salem State University:

Additional Information and Notes

*Elective must be chosen from among the marketing department elective courses.