Marketing & Decision Sciences
Bachelor of Science in Business Administration
Minor
Management Information Systems
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MIS 201 Introduction to Information Systems 3 Credit(s)
This course is an introduction to the use of information systems in business organizations. It is designed to provide students with an overview of information systems and development concepts, along with a working knowledge of some of the most popular tools available. Emphasis will be placed on using technology to solve real business problems. Three lecture hours per week. Required of Business Administration majors. Prerequisite: BUS 170 .
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MIS 301 Principles of Information Systems 3 Credit(s)
This course is an introduction to Management Information Systems. The course provides systematic insight into the problem of identifying an organization’s recurring information requirements. The insight will be focused on the business processes, which facilitate the decision making. Particular emphasis will be given to the analysis of problem situations and the design of attendant information systems necessary to meet these problems. These information systems will cover all current major trends in the information systems field. Three lecture hours per week. Required in the Business Administration Management Information Systems concentration, elective in the Business Administration Operations and Decision Sciences concentration, and open to others by permission of the Department Chairperson. Prerequisite: MIS 201 .
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MIS 305 MIS Special Topics 3 Credit(s)
The management information systems field has changed considerably in recent years and it continues to evolve rapidly. This course is designed to cover various topics that are currently important but not covered in regular courses. A sample list of special topics may include business programming, web development, decision support and expert systems, semantic web, social network analysis, global information systems, information security and privacy, information system and social responsibility, and information systems integration. Three credits. Prerequisite:MIS201 .
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MIS 310 Project Management Methods 3 Credit(s)
This course is an introduction to the principles and applications of project management techniques with an emphasis on managerial methods. Topics include project planning, work team design, project estimation techniques, project reporting, identifying and controlling project risks, budgets, and quality assurance. Students will learn to use a project management system in order to practice and apply the above techniques. Three lecture hours per week. Required in the Business Administration Management Information System concentration, elective in Business Administration Operations and Decision Sciences concentration, and open to others by permission of the Department Chairperson. Prerequisite: BUS 170 .
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MIS 320 Electronic Commerce 3 Credit(s)
This course is designed to familiarize individuals with current and emerging business processes that utilize electronic data transmission technologies including the Internet. Topics include network and Internet technology for business advantage, enterprise-wide business functions and processes, re-engineering of legacy processes through electronic commerce, and Internet-based business-to-consumer business ventures. Social, political, and ethical issues associated with electronic commerce are reviewed. Three lecture hours per week. Not open to students who have received credit for MIS466. Prerequisite: MIS 201 .
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MIS 330 Database Management 3 Credit(s)
This course provides students with an opportunity to learn about Database Management Systems (DBMS) with an emphasis on relational databases. Students will learn the database development process, including analysis, design and implementation. Two threads will weave together in the course: one theoretical and general, another practical and specific. Three lecture hours per week. Required in the Business Administration Management Information Systems concentration, elective in the Business Administration Operations and Decision Sciences concentration, and open to other by permission of the Department Chairperson. Not open to students who have received credit for MIS 410. Prerequisite: MIS201 .
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MIS 340 Networks and Security 3 Credit(s)
This course provides instruction in data communications and computer network definitions, concepts and principles, including (but not limited to): topologies, protocols, switches and routers. Required in the Business Administration Management Information Systems concentration and open to others by permission of the Department Chairperson. Three lecture hours per week. Not open to students who have received credit for MIS 420. Prerequisite: MIS201 .
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MIS 450 Systems Analysis and Design 3 Credit(s)
This course covers major issues in the analysis and design of information systems. Topics explored include general systems theory, systems planning, feasibility study, systems development life cycle, managing systems project, requirements modeling, process modeling, data modeling, data design, user interface design, implementation management, systems security, maintenance and support. Three lecture hours per week.
Prerequisites: Two of the following three courses: MIS 310 , MIS 330, and MIS 340 .
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MIS 485 Internship in Management Information Systems 3 Credit(s)
An academic work program under the auspices of various business and non-profit organizations in areas directly related to the student’s academic interest in MIS. Minimum commitment: 9 hours per week for the entire semester. Limited to MIS concentration Seniors. Prerequisite: Department of Marketing and Decision Science Chairperson’s approval.
Marketing
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FYMK 100 First Year Seminar (Marketing) 3 Credit(s) FYS
This course will introduce students to the experience of academic exploration that is at the heart of a liberal arts education. Through study of one or more compelling questions or topics in a small seminar setting, students will practice creative and critical thinking and will learn to express themselves effectively and appropriately in a college setting. They will develop relationships and practices that allow them to effectively utilize college resources and become members of a community of learners. The specific topic of the seminar will be developed by individual faculty and will be announced in advance. First year seminars are required for first-year students and transfer students with fewer than 15 credits. Not open to students who have received credit for IDS189 or another first year seminar course.
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MIS 350 System Modeling and Simulation 3 Credit(s)
The course provides students with an introduction of the basic concepts, principles, and implementations of modeling, simulation of systems. With a general modeling and simulation foundation, the course emphasizes using agent-based modeling approach for complex systems. The course covers classic models and uses those models as stepping stones for students to learn and to develop their own models and simulations for solving real-world problems. Previous programming background or knowledge is helpful, but not required. Three lecture hours per week. Prerequisite: MIS201 .
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MKT 241N Principles of Marketing 3 Credit(s)
An introduction to marketing and marketing management through an examination of the overall marketing system. Attention is given to the marketing mix elements of product, price, promotion, and distribution, as well as the research and organization necessary to implement marketing strategy. Cases and projects are used as models for decision-making in marketing strategy. Three lecture hours per week. Required of Business Administration majors and minors and Marketing minors.
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MKT 305 Marketing of Services 3 Credit(s)
Service industries are rapidly emerging as the most dominant force in most world economies. This course will focus on the vital importance of service industries such as financial, healthcare, entertainment, tourism, hospitality and automobile services and the role they play in today’s economy. It will build on the basic marketing course by focusing on the strategies and problems specific to service businesses. Three lecture hours per week. Elective for Marketing concentration students, and others with permission of the Department Chairperson. Prerequisite: MKT 241N .
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MKT 320 Hospitality Marketing and Sales 3 Credit(s)
Application of marketing principles in hotel, restaurant and institutional management settings. Included in this are marketing and sales conventions, clubs, and casinos. Includes the functions, interrelationships and coordination of all hospitality departments and their roles in assuring success of the marketing efforts. Prerequisites: HRI 201 , MKT 241N .
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MKT 342 Consumer Behavior 3 Credit(s)
This course examines the role of the consumer in the economy. It is designed to integrate the conventional concepts of consumer behavior, psychology, anthropology and sociology with marketing to explain, understand and predict consumer decisions. Three lecture hours per week. Required of Marketing minor Juniors or Seniors. Elective for Marketing concentration Juniors and Seniors, elective for Entrepreneurship Concentration, and others with permission of the Department Chairperson. Prerequisite: MKT241N
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MKT 343 Advertising 3 Credit(s)
This course deals with the advertising function in marketing. It begins with an explanation of the nature of advertising, its role in the marketing mix and its application to the needs of non-profit institutions as well as commercial enterprise. It introduces the student to advertising budgets and media selection. It identifies target markets through demographics, sociographics and psychographics. It teaches advertising as long range institutional objective rather than a short-term remedy. Three lecture hours per week. Required of Marketing minor Juniors or Seniors. Elective for Marketing concentration Juniors and Seniors and others with permission of Department Chairperson. Prerequisites: MKT 241N , PSY 101 .
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MKT 344 Retailing 3 Credit(s)
The course studies retail management, retail competition, planning, organizational structure, location, layout, merchandising, and control. Case studies and projects will be used to further the development and understanding of the Retail process. Three lecture hours per week. Elective limited to Marketing concentration and Marketing minor Juniors and Seniors, and others with permission of Department Chairperson. Prerequisite: MKT 241N .
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MKT 345 Sales Management 3 Credit(s)
This course analyzes the creation, organization, operation, and management of the sales force in its strategic role in the marketing mix. Stress is placed upon the structure of the sales force and the managers’ role in its selection, supervision and evaluation. Case studies and projects are utilized in developing an understanding of the process of sales management. Three lecture hours per week. Prerequisites: MGT 231 , MKT 241N .
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MKT 346 Sports Marketing 3 Credit(s)
The marketing of sports teams, athletes, and equipment through an examination of the overall marketing system. Attention to the marketing mix elements of product, price, promotion and distribution as well as the research and organization necessary to implement marketing strategy in the sports world. Cases and projects are used as models for decision making in marketing strategy. Three lecture hours per week.
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MKT 347 Guerrilla Marketing 3 Credit(s) W-II
Guerrilla Marketing is a contemporary approach to marketing and promotion. It applies traditional and novel promotional techniques in creative/non-traditional ways that yield extraordinary results, with modest budgets. This course develops guerrilla marketing perspectives and techniques through reading, illustration and case studies. Course learning activities include writing assignments and class exercises designed to integrate with students’ service learning experiences. The course focuses on the practical application of key concepts, leading to the development of a Guerrilla Marketing Campaign. Prerequisite: MKT 241N and W-I course or equivalent.
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MKT 351N Business Marketing 3 Credit(s)
A description and evaluation of the major activities involved in the marketing of products and services where other business firms and organizations are the customers. This course will include the analysis of the business market structure, habits and motives of the purchasers, types of products, pricing policies, physical distribution and the decision-making process relevant to marketing business products or services. Three lecture hours per week. Required of Marketing minor, Juniors or Seniors. Elective for Marketing concentration Juniors or Seniors, and others with permission of the Department Chairperson. Not open to students who have received credit for MKT351. Prerequisites: MKT 241N , PSY 101 .
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MKT 360 Nonprofit Marketing 3 Credit(s)
Nonprofit Marketing surveys the core values of marketing techniques associated with philanthropic and other nonprofit organizations. We will examine the ways in which marketing for nonprofit organizations is different from marketing with a profit motive. Such non-profit organizations include universities, museums, libraries, hospitals, police and fire departments, churches, foundations, political parties, and many more. Three lecture hours per week. Elective for Marketing concentration students, and others with permission of the Department Chairperson. Prerequisites: MKT 241N , MKT 305 .
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MKT 365 Professional Services Marketing 3 Credit(s)
Professional Services Marketing will address the marketing management process within professional service companies, such as accounting, medical, law. The course will examine topics such as designing effective service offerings and delivery systems, identifying quality determinants, enhancing customer relationship management, implementing quality control procedures and developing promotional approaches. Three lecture hours per week. Elective for Marketing minor and Marketing concentration Juniors and Seniors, and others with permission of Department Chairperson. Prerequisites: MKT 241N and MKT 305 .
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MKT 388 Digital Marketing 3 Credit(s)
This course introduces the essential digital marketing strategies and practices that are common in today’s marketing profession. It also examines the planning, implementation and measurement of an integrated digital marketing campaign. Topics include: digital analytics, inbound marketing, social media marketing, email marketing and mobile marketing.
Prerequisites: MKT241N and MIS201
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MKT 444N Marketing Management and Strategy 3 Credit(s)
Application of marketing management and strategic concepts in a case problem and market simulation format. Emphasis on marketing planning, implementation of the marketing mix and utilization of market research information. Three lecture hours per week. Required of Marketing concentration Juniors or Seniors. Limited to Marketing concentration and Marketing minor, Juniors and Seniors, and others with permission of the Department Chairperson. Prerequisites: MKT 241N , ODS 262 , MIS 201 and ACC 106 .
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MKT 445 International Marketing 3 Credit(s)
The course deals with the ever expanding global market and the unlimited opportunities and challenges. The student participates in the study and application of marketing concepts in the contemporary international environment while examining special problems, issues, goals and decision processes that characterize multinational marketing. The course emphasizes the marketing firm, marketing operations and marketing strategy. Three lecture hours per week. Required of all Marketing concentration and Marketing minor Juniors or Seniors. Prerequisite: MKT 241N .
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MKT 466 Special Topics in Marketing 3 Credit(s)
An analysis of topics of current interest in the marketing field. Topics vary from term to term. Three lecture hours per week. Prerequisite: MKT 241N or equivalent.
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MKT 485 Internship in Marketing 3 Credit(s)
An academic work program under the auspices of various business and non-profit organizations in areas directly related to the student’s academic interest in Marketing. Minimum commitment: 18 hours per week for entire semester. Limited to Marketing concentration Seniors. Prerequisite: Department of Marketing Chairperson’s approval.
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MKT 543 Marketing Research 3 Credit(s)
Introduces tools and techniques of marketing research as an aid to marketing decision making. Covers definitions of research problems, research methodologies, design of research projects, analysis and interpretation of research results. Emphasizes practical aspects of conducting and evaluating marketing research studies. The completed marketing research project report will serve as the senior thesis for Marketing concentration students. Three lecture hours per week. Required of Marketing concentration Seniors. Enrollment limited to Marketing concentration and Marketing minor Seniors, and others by permission of Department Chairperson. Prerequisites: MKT 241N & ODS262
Operations and Decision Sciences
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