BUS 340 - Doing Business On the Internet

3 Credit(s)

Business people are embracing the Internet as the centerpiece of a new strategy for gaining competitive advantage. There are several factors that distinguish E-commerce from traditional business practices: the technology, new forms of communication and coordination enabled by the technolgy, and new kinds of business transactions that result from these new capabilities. The issues make E-commerce an important and relevant field of study. Limited to Juniors and Seniors. Three lecture hours per week.