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Nov 16, 2024
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2012-13 Undergraduate Catalog [ARCHIVED CATALOG]
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COM 300 - Communication Research Methods3 Credit(s) Q This course provides students with a foundation in the research methods commonly used in advertising, public relations and journalism. Students will be introduced to the attitude necessary for scientific inquiry in the social sciences, as well as the capability to read and understand research reports based upon quantitative and qualitative methods, including sampling, surveys, experiments, content analysis, focus groups and critical analysis. Students will design, administer and interpret several such research tools. Required for Communications majors. Three lecture hours per week. Prerequisite: COM 201 .
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