COM 320 - Principles of Advertising and Integrated Marketing Communications

3 Credit(s)

This course will examine both the management and creative processes of techniques and issues in advertising as part of integrated marketing communications. Course discussion will also include social, economic and ethical aspects of advertising and the creative processes of copywriting, art, print design, and all advertising platforms. Three lecture hours per week. Limited to Communications majors and minors. Prerequisites:

COM 202

and

COM 205

or permission of Department Chairperson.