MKT 360 - Nonprofit Marketing

3 Credit(s)

Nonprofit Marketing surveys the core values of marketing techniques associated with philanthropic and other nonprofit organizations. We will examine the ways in which marketing for nonprofit organizations is different from marketing with a profit motive. Such non-profit organizations include universities, museums, libraries, hospitals, police and fire departments, churches, foundations, political parties, and many more. Three lecture hours per week. Elective for Marketing concentration students, and others with permission of the Department Chairperson. Prerequisites: MKT 241N, MKT 305.