BUS 470 Business Policy & Strategy

3 Credit(s) W W-III

BUS470 focuses on general managers’ roles and responsibilities to formulate and recommend corporate level or business level strategy based on the interaction between a firm’s competitive capabilities and the firm’s macro-environment and industry environment. The course focuses on macro-environment analysis, industry and competitor analysis, and analysis of the firm’s mission, vision, and strategic and financial objectives, analysis of the firm’s competitive capabilities in the areas of strategy (business and functional levels) strategy implementation, resources, use of value chain to minimize costs and increase value to the firms stakeholders, analysis of the firm’s top management value and culture on formulation and implementing strategy, analysis of the firm’s financial performance, and control mechanisms for monitoring and evaluating the effectiveness of strategic decisions during implementation. Three lecture hours per week. Required of and limited to Business Administration seniors.
Prerequisites: Senior status and the following courses: MKT241N, FIN301, and either MGT231 or MGT332.
Pre- or Co-requisite: W-II course.