Aug 10, 2020  
2017-2018 Undergraduate Catalog 
    
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

COM 320 Principles of Advertising and Integrated Marketing Communications

3 Credit(s)
This course will examine both the management and creative processes of techniques and issues in advertising as part of integrated marketing communications. Course discussion will also include social, economic and ethical aspects of advertising and the creative processes of copywriting, art, print design, and all advertising platforms. Three lecture hours per week. Limited to Communications majors and minors. Prerequisites:   and   or permission of Department Chairperson.