Feb 25, 2020  
2017-2018 Undergraduate Catalog 
    
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

COM 410 Direct-to-Consumer Advertising

3 Credit(s)
This course, involving lectures and workshop assignments, will examine the processes for successful direct marketing. Students will be involved in the research, planning, writing and development of direct response newspaper, magazine, radio, and television ads, and of direct mail and mail order packages. Three lecture hours per week. Prerequisite:  .