COM 421 Copywriting for Electronic Media

3 Credit(s) W-III

Using lectures and workshop experiences, this course involves students in the research, writing and editing of radio, television, and online advertising. Students will produce at least one audio and one video advertisement. Projects will be oriented around social marketing topics. Three lecture hours per week plus laboratory work outside of class. Required for Communications majors in the Advertising Communications concentration. Limited to Communications majors and minors. Not open to students who have received credit for COM491. Prerequisite:

COM 321

or permission of Department Chairperson.