MCO 321 Advertising Writing

3 Credit(s) W-II

This course will deal with the planning, writing, editing, and visual layout of advertisements including public service announcements. Campaigns and individual ads will be developed with the use of design applications. Assignments will focus on the relationship between copywriting, target audiences, branding, and media formats. Three lecture hours per week.

Prerequisite: W-I course and COM/MCO235