MCO 351 Writing for public Relations I

3 Credit(s) W-II

This course will deal with the written expression of public relations strategies, tactics and programs. Students will explore, produce, reflect on their own, and respond to the peer and instructor feedback on traditional written vehicles including news releases, pitch letters and brochures, as well as new and emerging digital and social media tools. Three lecture hours per week.
Prerequisite: MCO249 or COM/MCO349.