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Aug 14, 2024
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2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]
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MCO 222 How Advertising Works 3 Credit(s) CS This course will examine both the management and creative processes of techniques and issues in advertising as part of integrated marketing communications. Course discussion will also include social, economic and ethical aspects of advertising and the creative processes of copywriting, art, print design, and all advertising platforms. Three lecture hours per week.
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