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Aug 14, 2024
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2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]
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MCO 356 Media Relations and Publicity 3 Credit(s) This course covers the essential principles and practices of media relations, which is the public relations specialty of creating, developing and maintaining successful professional, publicity-generating relationships with reporters, editors and producers of news across print and electronic media. Students will be required to write media relations-related documents, including pitch letters, media alerts and news releases; additional requirements include feature-story writing development and the ethical framing of problematic news. Not open to students who have received credit for MCO456 or COM456.
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