MKT 343 Marketing Communications

3 Credit(s)

This course deals with the advertising function and its role in the promotional mix of marketing. Students are introduced creative development, advertising budgets and media selection. Simulations, Case Studies and creative development projects are used to reinforce understanding of the promotional process. Three lecture hours per week. Required of Marketing minor Juniors or Seniors. Elective for Marketing concentration Juniors and Seniors and others with permission of Department Chairperson.
Prerequisite: MKT 241N